Oviva - stop counting calories and start living!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
Project Name
Oviva - stop counting calories and start living!
Brand
Upbeat Marketing Ltd
Brand
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
No
The Brief
Description
We'd like to create a testimonial style-UGC video for our client - a health app based in Germany. A person will be referred to the app if they have a number of health issues, and they will be able to then get a personalised diet on the app. For use on YouTube only.
# Variations
Additional Variations
1
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
Main Concept
Script/Description of Scenes
Options for Hooks:
- If you have a BMI between 30 and 40, this is for you.
- Tired of the weight loss rollercoaster? I was too, until I discovered Oviva!
- Do you believe that losing weight means sacrificing your favorite foods? Think again!
- Sick of diets that promise the world but never deliver? Oviva is the real deal!
- Are you ready to stop counting calories and start living? Oviva made it possible for me.
There are 3 scripts available, please choose 1 from here: https://docs.google.com/spreadsheets/d/1irT-eIeRm2GgXDOOHsVA-KtzPNrWfAvWx2F5fgB9M/edit?usp=sharing
Oviva voiceover videos visual guidelines
- Greeting (eg. waving with a hand)
- Looking frustrated with dieting & weight (before using Oviva - eg. trying to count calories, not being sure what to eat, not enjoying the meals)
- Using Oviva app (scrolling through the smartphone)
- Opening and shutting fridge, taking ingredients out
- Chopping vegetables and fruits, top view
- Enjoying a healthy meal
- ‘Cheers’ action to the camera with a drink
- Cosy on couch, drinking something
- Side view, working from home, then taking a sip from drink or snacking
- On a walk, facing the sun, smiling
- Filling up water, showing water pour in cup
- On a walk, selfie style
- On a walk, your shadow
- Getting active in an activewear (eg. knee raises, step and reach, sit up & downs)
- Looking happy with the results of using the Oviva app, demonstrating the weight loss (eg. looking at the mirror with satisfaction, trying some fancy clothes, feeling energised & happy)
Additional information
We are casting curvy ladies for this project. We need a native German speaker for this project.
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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