Pooch & Mutt Multipack Wet Food - Product Benefits
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective:
Generate UGC content that demonstrates the quality, deliciousness, and nutritional benefits of Pooch and Mutt's Multipack Wet Food, making it stand out as a superior choice of dog food.
Messaging:
- Pooch and Mutt's Multipack Wet Food isn't just food; it's a comprehensive nutritional solution that ensures your pet's happiness and health.
- The product is more than a meal - it's an adventure in flavour, with four delicious options that will keep your dog excited for every meal.
- Each bite is packed with fresh, high-quality ingredients, offering an exciting and nutritious dining experience for your pooch.
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Hook: Please choose from the following or adapt to a highly engaging and attention grabbing hook to fit with your video:
- "Is your pooch bored with meal times? Let's change that!"
- "Struggling to get your picky eater to enjoy meal times?" |
Script: Product Benefit Callouts: (Please choose from the below and adapt the script to make it authentic to you)
- Packed with fresh meat, nutrient-dense vegetables and important added prebiotics, Pooch & Mutt's Multipack Wet Food is a perfect blend of taste and health.
- The multipack contains four scrumptious flavours - Chicken, Pumpkin & Pea; Chicken & Beef; Turkey & Chicken; and Turkey & Duck.
- The product is ideal for dogs of any age, with recipes that contain fresh meat, nutrient-dense vegetables, and added prebiotics for healthy digestion.
- Contains fresh meat packed with protein and vital amino acids.
- Includes fresh fruit and vegetables bursting with vitamins and minerals.
- Added prebiotics to help the good bacteria in the gut to aid healthy digestion.
- 4 tasty flavours so your pooch won't get bored
- Grain-free and junk free perfect for dogs with sensitive tummies
For Beth: We love your previous videos so feel free to have fun with this one and take elements from what you've done before! |
CTA: End frame CTA: Upgrade your dog's diet with Pooch & Mutt, Order Now!⬇️
Video editing requirements:
- We are always open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!
- Key edit elements we are looking for: Comic elements, close up shots, ASMR shots.
- Showcase a happy excited dog with a lot of movement and energy where possible.
- Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
- Voiceover/Text to speech to be very enthusiastic.
- Please film in natural light and in high-res and no blurry footage.
- Add engaging captions to your video and remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Please don't sound like you're reading off a script.
- When writing the brand name in captions use 'Pooch & Mutt'.
- Share your storyboard with Rachel prior to filming
- Please ensure music used in videos are cleared for commercial use
Other Notes:
Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have.
Links:
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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