ASMR Phelityl Reviving Collection
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like an ASMR Video unboxing & showing off the Phelityl Reviving Collection
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https://ernolaszlo.com/pages/phelityl-skin-hydration-collection
Please refer to the Phelityl Reviving Essence on this landing page, the product page is not live yet as we are not launching until April 11.
Phelityl Reviving Essence: This advanced hydrating essence strengthens skin’s moisture barrier and swiftly revives dull, dry complexions. Our PhelitylTM Complex ensures the skin barrier is supported and infused with optimal levels of hydration. The refreshing water-based formula imparts a healthy, conditioned look with skin that feels revived, rehydrated, and ready to receive the next steps in ritual care.
Phelityl Reviving Cream: This velvety all-day cream fortifies the skin barrier, infusing skin with rapid hydration and nourishment for a visibly moisturized, softened, and healthy-looking complexion from morning to night. Formulated with our PhelitylTM Complex and botanical extracts, this nutrient-rich formula restores moisture and wraps skin in a protective veil, preserving hydration and inhibiting transepidermal water loss (TEWL). Skin is left revived and supple with refined pores and a smooth-matte finish.
As you move through the key ASMR moments for each product, please include 1-2 words that describe the sensation/texture in the caption.
Phelityl Reviving Essence;
Audio: Gulpy Sound when you dispense the product. Caption: Smooth & Nourishing
Phelityl Reviving Cream:
Audio: #1: Nails tapping on the jar #2: the sound of the jar lid unscrewing, Bonus #3: please try and see if you can get a nice sound using the stick to mix the cream (this may be a little harder so no pressure if it doesn't work), Caption: Rich & Creamy
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https://ernolaszlo.com/pages/phelityl-skin-hydration-collection
Please refer to the Phelityl Reviving Essence on this landing page, the product page is not live yet as we are not launching until April 11.
• Film in a good lighting setting without a clustered, messy background (bathroom, bedroom, outdoors, etc.).
• Please dress modestly and avoid super-revealing clothing
• Please use VO and do not speak directly to camera.
• Nails should be clean/simple, no distracting designs and preferably no neon colors.
• Please don’t apply any noticeable filters; if filter is applied, please save a copy that is clean
• Please don’t show any other brands
• Avoid claims like “this is good for my sensitive skin” or “this helps my acne/breakouts/pimples” - if looking for more talking points please visit website
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For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being.
The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.
In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more.
Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.
WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
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