Pooch & Mutt Senior Superfood Dry Food
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective: Increase brand awareness, engagement, and sales of Pooch & Mutt’s Senior Superfood Dry Food
Messaging:
The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.
Tone and Style: Fun, informative, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.
Core Message: A delicious, grain-free, dry, Superfood for senior dogs to help prevent signs of aging
MUST CONFIRM STORYBOARD WITH US FIRST
Please only apply if you have a SENIOR dog - Ideally 6+ years old.
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Pooch & Mutt Senior Superfood Dry Food: https://www.poochandmutt.co.uk/products/senior-superfood
One of the best and simplest things we can do for our golden oldies is to provide them with a high quality, digestible food which provides all of the necessary nutrients. With plenty of highly digestible protein, omega 3 fatty acids and glucosamine for joint protection as well as chamomile for its naturally calming effect, Senior Superfood is the ideal choice for our ageing friends. It is also highly palatable, ensuring even those with a diminished sense of smell and taste will be licking their lips and asking for more. Fresh and filling, dogs can’t get enough of the meaty taste in this range and even the fussiest are soon won over.
This delicious recipe is packed with natural goodness to keep your pooch feeling great both on the inside and out, helping you to be confident that you're giving them everything that they nutritionally need to live their best life.
Naturally Hypoallergenic: Formulated without wheat, corn, rice, beef, soya or dairy products.
This food is formulated with no added artificial flavours, colours or preservatives, with no grain, cereal or gluten and with non-GM produce.
Hooks: (pick what resonates with you)
- Want to know the secret to my senior dog's great health?
- Listen up if you’ve got a senior dog…
- I’ve found the best food for my senior dog dogs name
- Do you have a senior dog that's starting to slow down?
- Want to give your senior dog the best nutrition to support their well-being?
- If you’ve got a senior dog, you need to give them a food that supports them as they age
- Want to give your senior dog the best nutrition in their twilight years?
- Did you know senior dogs have different nutritional needs to younger dogs? Switching over to P&M senior Superfood has made a huge difference to my aging pup!
- Is your dog aged 6 or above? Consider switching to Pooch & Mutt Senior Superfood, it’s been a gamechanger for my aging pup!
Concept idea: Show how the Pooch & Mutt Senior Superfood is the ideal choice for senior dogs for optimal health.
You could talk about the age of your dog, any issues that they might be starting to struggle with due to their age (Joint problems, slowing down, lack of appetite etc). How important it is to feed good quality food to support your dog’s health as they age.
Product Highlight: The Pooch & Mutt Senior Superfood should be clearly visible and central to the content. Highlight some of the product's benefits highlighted below (e.g.,) through visual or verbal cues in a natural, non-salesy manner. Please do not read the product benefits word for word, adapt them to feel natural in your voice over.
Key Product Callouts:
- Packed with nutrients and antioxidants from tasty fruits and vegetables such as blackcurrant, spinach, kale and cranberry to support their immune system, fight off infections and stay healthy and strong which is really important as he/she gets older
- To support your senior dogs sluggish joints, it also contains Omega 3 Fatty Acids & glucosamine to for joint health and protection
- Grain free - great for senior dogs with allergies or sensitive tummies
- With Sweet potato, Beetroot, Yucca and prebiotics to support digestion, dogs name stomach problems are gone! I no longer have to pick up messy or smelly poos!
- By feeding a senior specific dog food, I know I am giving him/her the best diet for their overall well-being so we can enjoy many more years together!
In the video you could show:
- Your senior dogs food routine / how you prepare it
- Your senior dog happy and healthy - enjoying a walk, playing in the garden, having a snuggle at home
- Your dog enjoying the food, and licking their lips to show how delicious it is!
You must include showing:
The product packaging, the key ingredients and call out the benefits
We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!
No caption text is required for the video - we will edit this on afterwards. Please just submit the video as it is (edited, with sound).
Video editing requirements:
- Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
- Showcase a happy dog with movement and energy where possible.
- Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
- Voiceover/Text to speech to be very enthusiastic.
- Please film in natural light and in high-res and no blurry footage.
- Add engaging captions to your video and remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Please don't sound like you're reading off a script.
- When writing the brand name in captions use 'Pooch & Mutt'.
- Share your storyboard with Rachel prior to filming
- Please ensure music used in videos are cleared for commercial use
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
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UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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