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Project Summary

Project Name
TTF - 2 - UGC Is This Real?
Brand
Bind Media
Brand
The Travel Franchise
Compensation for this project
$165
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We would like for you to speak directly to the camera in an engaging and excited manner. This is not to be overly sensationalised but rather just enthusiastic about the prospect of the opportunity. The concept we are after is a TikTok Response bubble ad. Ensure you point towards the bubble in the hook.

Later in the video, utilise the greenscreen effect. For the best results, please make sure to use a neutral background or greenscreen. We’ve included a list of web pages for you to show yourself on. 

We have provided a script; we would prefer it if you keep the wording of the hooks and call to action. This, however, is not as strict in the main body of the content. The main premise and points should be retained but feel free to say these in your own words in order for it to feel natural to you.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

The Travel Franchise assist aspiring travel agents in opening their own travel business. Essentially giving them a business that is ready to go from industry standard travel brokerage software to the full training giving you the skills to sell holidays.

Main Concept
Script/Description of Scenes

Hook Variant 1: (response bubble: Is this real?)Yes The Travel Franchise is real, and so are the opportunities!

Body:

But if you need convincing, keep watching!

(Green Screen yourself pointing at this page: https://www.the-travel-franchise.com/awards/ ) They have won loads of award including Best Travel Franchise and Homeworking Agency of the Year!

(Green Screen yourself pointing at the ABTA logo: https://www.the-travel-franchise.com/ ) They are a member of the ABTA who are the body that uphold standards within the travel industry.

(Green Screen yourself pointing at this page: https://uk.trustpilot.com/review/www.the-travel-franchise.com?stars=4&stars=5 )They’ve got great reviews from people that have changed their lifestyle and started their own business through the travel franchise. 4.9 stars out of 5, wow!

I know you are going to need to learn more about how this all works, it sounds like a lifechanging opportunity because it really is! 

(Green Screen Effect yourself: https://discovery.the-travel-franchise.com/videos/tour/part-one/ ) I recommend you check out the video series on their site to see if it truly is for you. 

Call to action:

All you need to do is click the link, enter your details, watch the video series and make the choice all for yourself.

Additional information
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Hook Variant 2: (response bubble: Can I trust you?) Yes, you can trust the travel franchise!

3rd Variation
About the client
Name
Bind Media
Pronunciation
Social Media
Category
Marketing agency
About

We're an independent, specialist paid media agency, based in Bath, UK.

Passionate about the businesses we work with and working hard to empower them with a range of services that produce exceptional results, time after time.

Paid Media

Performance Creative

Conversion Optimisation

Website Analytics & Tracking

Brand Guidelines

Journey Further, Launch Online, Impression

Tone of voice

Informal yet Authoritative

Friendly yet Knowledgeable

Accessible yet Technical

Playful yet Articulate

Modest yet Bold

Competitors/similar brands

Journey Further, Launch Online, Impression

Details on brand
Name
The Travel Franchise
Social Media
Category
Other
About
The Travel Franchise assist aspiring travel agents in opening their own travel business. Essentially giving them a business that is ready to go from industry standard travel brokerage software to the skills to sell holiday packages.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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