3 Reasons why I chose Marleybones
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like to create dog owner review/explanation of why their dog loves marleybones/ its key USPs. Dog owner talking to camera or videoing their pet with MB and VoiceOver.
Key USPs:
- Amazing for fussy / sensitive stomach dog's because of its High quality ingredients in every meal - UK sourced and freshly prepared meat, vegetables and powerful superfoods including chia seeds, kale, hemp seed. This is slow cooked in our sustainable packaging retaining all the good nutrition for your dog. Drool worthy deliciousness! Dogs love marleybones and its taste. Gut friendly prebiotics
- Marleybones convenience - our food is pantry fresh so no need to freeze like other fresh/raw dog foods. Our dog food is slow cooked with fresh ingredients in order to keep all the good nutritional benefit but it a much easier more convenient storing solution for owners.
- Subscription is simple easy and specifically tailored to your dogs preferences and dietary requirements. Calling out the offer of 40% off your 1st order (discounted trial box for 1st time users) Users carry out a simple & tailored survey about their pup so that we can tailor the plan and preferences to each dogs needs.
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Premium dog food packs and gourmet treats. Online as a subscription service, creator will be sharing / receiving the marleybones intro trial box tailored to their dog (once confirming creators we will tailor this based on their dog)
HOOK: I'm telling all the dog parents I know about Marleybones; here's why its the best dog food:
HOOK clip: Cute close up of your pup or you and your pup
(note to creator would like to do this as 3 clear points why)
VO 1: Number 1 (dog name) has always had a sensitive stomach and fussy nature and Ive found such an improvement since switching them over to Marleybones and that's down to the ingredients. It's full of high quality and nutritious meat, vegetables and powerful superfoods, with gut friendly prebiotics! and not to mention (dog name) inhales/demolishes it every meal time.
Scene 1: Fairly open here on direction but idea is to feature your pup, the packaging (back of pack too if time to show the ingredients), the food being eaten (with enjoyment!) E.g Video of your pup spinning/jumping with excitement or straight to a close up of them eating the food / licking from the box etc. Feature a close up shot of the pack too.
VO2: Number 2: Its so much quicker than prepping raw food myself and MUCH easier to store than frozen! We've tried other brands previously but it filled up my freezer and made it so hard to track what had been eaten from the packs. With Marleybones I can store it in the (pantry or cupboard) with all the same nutrition in there. Its slow cooked method allows this in its sustainable packaging
Scene 2: Shot of you at kitchen chopping raw meat and looking unimpressed at the extra work etc. then second shot of you having a full freezer annoyed frustrated etc. Third clip of you storing the food in your cupboards or pantry much happier! (if these 3 shots are too long make this 2 shot - pick from either chopping raw food OR the freezer clip followed by cupboard/pantry shot)
VO3: Number 3: One less thing to add to the shopping list and lug home in bags - its a tailored subscription delivered to my door with lots of easy ways to edit, update and change my plan if I need it. You can get 40% off your 1st order by using the code below!"
Scene 3: Shot of the trial box with your pup close up on the pack, the free treats and tennis ball. Option to add shot of your dog doing a trick for a treat. Also option to show a pop up of the trial quiz a user is asked when trialling marleybones https://marleybones.com
CTA close: I'm telling you, you have to try Marleybones! Click the link below
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Marleybones is a dog dining subscription service serving fresh, slow-cooked, high quality meals and gourmet treats. Marleybones was created out of a very personal frustration Josephine had with her own dog Marley, a golden cocker spaniel. Marley was both fussy and suffered from indigestion, which meant Josephine was changing dog food more regularly than Leonardo DiCaprio was changing girlfriends. On the quest to find a food that was better for his health, tastier for his palate and friendlier towards the planet, the idea of Marleybones was born. Fast forward a couple of years and we’re now making thousands of dogs happier and healthier.
Key brand claims/values
- High quality ingredients
- Pantry fresh (no freeze no fuss) -> most fresh food brands require freezer/fridge space. MB retains all the same nutrients but using its unique slow cooking process means it can be kept in the pantry PLUS lots of health benefit vegetables and superfoods
- Powered by superfoods
- Slow cooked deliciousness!
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Marleybones is a premium dog dining subscription service and our tone of voice / design reflects this. Our TOV also layers in humour and playful comms (we don't take ourselves too seriously) - some examples of our TOV below:
'Dogs deserve gourmet! Wave goodbye to boring kibble and say hello to Marleybones pantry fresh™ meals filled with meat, veggies and superfood.'
'Bone appetite' 'Congrats on becoming a paw-rent’
butternut box
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different dog
lily's kitchen
pooch &mutt
James & ella
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