JAPANESE HOLIDAY
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
These intros will be stitched onto the front of one of our VSL's, presented by Dr Sarah Brewer.
We'd like the creator to appear as natural and genuine as possible, please don't over act. Stick to the messages in the script but feel free to say it in your own words if it feels more natural.
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The product is Origins Olive Oil, but this isn't revealed until midway through the VSL.
https://docs.google.com/document/d/1__CmOmiJ4qRF_Ux3a7jd1zEjCTtYfEcAP13-jTzVNls/edit?usp=sharing
Hook variations
- How Japanese Women “Skip” The Menopause
- Why Japanese Women Aren’t Taking HRT
- Women In Tokyo Do This For Hot Flushes
Main script
So I was on holiday in Japan…
And talking to the locals, I learned something incredible:
Japanese women NEVER get menopause symptoms.
Seriously!
They don’t get the “meno belly”...
They look 30 at 50…
And they get hot flushes so rarely, the Japanese language literally has NO words to describe them!
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(Film in different location)
I was like… “What secret are they hiding??”
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So at my hotel, I googled, “Why don’t Japanese women get menopause symptoms?”
And I found this video by a Cambridge educated expert called Dr Sarah Brewer…
Who actually studied their secret…
And used it to stop her own symptoms…
She explained:
Japanese women perform an ancient habit…
Which can stop your hot flushes, night sweats…
Help you think clearer, look younger, lose weight - you name it.
And better yet, it takes just 30 seconds a day!
Here’s her video
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VISUALS
Note: this is not exhaustive - the more b roll and images you can include, the better.
- An image/clip of you on holiday (may be a long shot, but even better if in Japan or a similar country.)
- A clip of you talking to people
- A full length clip of you looking at yourself in the mirror
- A clip of you typing on a keyboard
- A clip of you swirling some tea in a mug
- A few clips of you exercising
- A few clips of you doing generic things like thumbs up to camera, smiling, laughing etc
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Specified in the script
Specified in the script
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