This project requires a physical product
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Heavy Makeup Removal
Brand
Founders Makers
Brand
Garnier
Compensation for this project
$110
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Makeup Removal Video using Garnier Micellar Water.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Create a script that is natural and authentic to you :)

Hook: Is Micellar enough for heavy makeup days?

VISUAL - Creator shows how Micellar Water is enough even on their heaviest makeup days. They speak to camera - casually, conversationally - as they go go through application on only one side of the face to show us just how much makeup they are wearing compared to their non-makeup side. They then go in with micellar and eco pad showing just how much makeup comes off right away. 

Overall, the tone should feel very conversational, light and fun. It should not come off as sales-y so please avoid taking lines directly from the web or product comms (if included) and saying them word for word; ad-lib and bring in your own flare! For example: "Up to 24 hours of Hydration" should be changed to something more like "leaves my skin feeling super hydrated" or even a simple "really moisturising". 

Please avoid using any traditional CTA's that sound extremely sales driven and inauthentic, such as "go get yours today", etc... keep the tone conversational and fun!

VO should also appear on screen as captions. Any on screen text, including hook and captions, should use TikTok native-looking font.

Additional information

DO

  • Please film in natural bright light
  • Send the Raw content
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Founders Makers
Pronunciation
Social Media
Category
Marketing agency
About

A creative partner to Europe’s leading challengers, scaleups and major brands. 

Making high-impact strategies, evocative brand identities, unmissable campaigns and cut-through content. 

Shaping perceptions, decisions and behaviour for people and brands who want to do more than just move the needle.

It’s a slingshot state of mind.

Brand Guidelines

Please refer to project briefs

Tone of voice

Please refer to project briefs for individual TOV notes, as each client and project may be different

Competitors/similar brands

Please refer to project briefs

Details on brand
Name
Garnier
Social Media
Category
Beauty/Cosmetics
About
A leading global hair colour, hair care, and skin care beauty brand that is committed to innovation, sustainability, and cruelty-free practices.
Brand Guidelines
Please do not wear any branded clothing and avoid excessive jewellery. Less is more with makeup, unless the brief specifically calls for specialty makeup looks. Nails should always be clean and natural looking (colour and length). Always shoot in good lighting, natural is preferred when possible! Please record your content in HD always.
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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Please note: It may take up to 10 min until your assets are shown here.
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