mahabis are so comfortable - vista!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
With this video we want to replicate the style of inspiration link 1, using the details of the product we are focusing on (the dreamer sandal) - the main message is how you can be comfortable indoors and outdoors - in the garden having a coffee, at your desk, having a bbq etc. - it is for outdoor and indoor wear. They are premium due to the features described here.
We are imagining the video to be constructed something like (modelled on inspiration :
- quick view of shoes out of box and in hands
- relatable scene with kids/pets indoors, transitioning to outdoors
- The dreamer sandals are designed to deliver superior summer comfort. - highlighting the lightweight summer design. for extra comfort throughout summer (unlike leather sandals)
- highlighting the energyflow sole (Crafted for flexibility, performance and comfort .) Soft underfoot. The energy return sole offers exceptional cushioning and bounce, making these a dream to walk around in, even over long distances.with close-up of walking outdoors
- highlighting the unique neoprene heel cradle, for a no slip fit (can see this in link 2).
- Customisable fit. The velcro strap makes these sandals easy to adjust to your foot’s shape
- Super cushioning footbed. Our comfort footbed gives superior support, and is removable for easy cleaning.
TIP: We are targeting mostly female purchases looking at relatable scenes from their life. Share what's a 'relatable' scene in your life!
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The main benefit of the dreamer sandal is that they’re just as suited, and comfortable, for outdoor wear as they are for indoor wear. Designed to deliver superior summer comfort, with a lightweight summer design and innovative EnergyFlow™ tech to make sure you're comfortable throughout the day.
Product elevator pitch is here: This lightweight summer design truly brings something new to the table. We are the first brand in the UK to introduce a sole using EnergyFlow™ an innovative grid rebound technology that offers high levels of flexibility, performance and comfort excellence.
Please create a script that is authentic and natural to you!
HOOK: Something along the lines of "Indoors and outdoors, these loafers are perfect for comfort this summer."
BODY:
With this video we want to replicate the style of inspiration link 1, using the details of the product we are focusing on (the dreamer sandal)
- - the main message is how you can be comfortable indoors and outdoors
- - in the garden having a coffee, at your desk, having a bbq etc.
- - it is for outdoor and indoor wear.
- They are premium due to the features described above.
VISUALS: We are imagining the video to be constructed something like (modelled on inspiration1) :
- quick view of shoes out of box and in hands
- relatable scene with kids/pets indoors, transitioning to outdoors
- the lightweight summer design. for extra comfort throughout summer (unlike leather sandals) with close-up of walking outdoors
- highlighting the energyflow sole (Crafted for flexibility, performance and comfort .) Soft underfoot. The energy return sole offers exceptional cushioning and bounce, making these a dream to walk around in, even over long distances.with close-up of walking outdoors
- highlighting the unique neoprene heel cradle, for a no slip fit (can see this in link 2) and super cushioning footbed. Our comfort footbed gives superior support, and is removable for easy cleaning.
END WITH A CTA
We are targeting mostly female purchases looking at relatable scenes from their life.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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