French Direct to camera testimonial ad for Photobook brand Popsa - female creators
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are looking for experienced direct-to-camera UGC creators to help recreate an ad that was produced in America into French.
The edit will position a Popsa Photobook as the solution to all the photos you don’t do anything with that are sat on your phone in the form of a D2C user testimonial. You will be required to make a book of your photos (with support from the team at Popsa) documenting a holiday/vacation.
All these shots will require direct to camera speaking whilst holding and presenting your Photobook to camera and some app footage of you making the book.
Raw footage may be requested for this project, so please bear that in mind when you apply.
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Who are Popsa?
The easiest way to print your memories.
Popsa is an award winning app with a simple mission – to make it quick and easy for people to preserve their most cherished memories.
We sell Photobooks and we make creating them easy. Other brands make the process complicated and confusing, we make it accessible and intuitive.
No design experience needed to make something that looks great - just select photos straight from your phone and we do all the work for you creating the best layout for your photos. Before Popsa, it took on average two hours to make a photobook. And now? Our super speedy app has cut that average down to just five minutes.
The script: “Et vous, que faites-vous de toutes les photos sur votre téléphone ?
Voici le livre photo du dernier voyage que nous avons fait en [insert location] À faire, ç'a été un vrai jeu d'enfant.
Il vous suffit de télécharger l’application Popsa.…puis de choisir toutes vos photos préférées, et Popsa s'occupe de créer la mise en page pour vous.
La qualité a même dépassé mes attentes ! Le tout est présenté sur un très joli papier glacé… et c’est un excellent moyen de transformer toutes vos photos de voyage en un souvenir irremplaçable.
C’est de loin la plateforme de tirages photos la plus facile que j’ai utilisée. N’hésitez surtout pas à essayer Popsa.
The reference video: https://www.dropbox.com/scl/fi/br0gbiz9caubs4l73kap7/Ad-Creative-1-V2-9x16.mp4?rlkey=hc7ugu5vd3vg8c2ldycetw8qe&dl=0
Must be a French speaker.
You will need to produce a travel focused photobook and be comfortable showing the photos printed on camera
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Popsa is an award winning app that makes it quick and easy to print your most cherished memories. We know most people don’t have the time, or patience to design beautiful photobooks, which is why our app – with its clever behind-the-scenes tech – does the hard work for you. Before Popsa, it took on average two hours to make a photobook. And now? Our super speedy app has cut that average down to just five minutes. Design like a professional with automatic layouts, customise effortlessly with text and colour, & see your designs before you buy with our clever 3D preview. Popsa’s marketing is all about authentic stories, told by real people. When it comes to selling our product we believe in the power of a real person, telling their unique story, through their own photos. We want to encourage people to reflect and process life through photos. On a deeper level, you’re processing what you’ve done and where you’ve been – strengthening your sense of self and your relationships with others.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
Casual and authentic. The content shouldn't feel over the top or too salesy. It should feel as if we are seeing a real person endorse Popsa.
Our direct competitors are brands such as Chatbooks & Snapfish (US), Photobox (UK), Cheerz & Lalalab (FR) but we don't explicitly want to focus on the printing industry in terms of inspiration/competition. Long term we want to try and inspire people to see the value of the photos they have on their phones, not just winning customers from other printing brands.
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