Daily UV Split Screen
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Split screen product application comparison between Garnier Daily UV Invisible & Glow.
TIP: Add skincare / aesthetic video examples to your application
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Garnier Daily UV Invisible & Garnier Daily UV Glow. General product claims to keep in mind have been included in the link section as a png.
Please share script/storyboard ahead of product arrival
Split screen review of Daily UV Invisible and Glow. talent walks us through their thoughts on each product in a V.O throughout the entire video. On the top half we see the Daily UV Invisible’s application, and on the bottom half we see the Daily UV Glow's application. Shots showing the Daily UV Invisible are tight close-ups so we can see that even up close there’s no white cast. Daily UV Glow shots can be slightly wider.
Overall, the tone should feel very conversational, light and fun. It should not come off as sales-y so please avoid taking lines directly from the website or product comms below and saying them word for word; ad-lib and bring in your own flare! For example: "Up to 24 hours of Hydration" should be changed to something more like "leaves my skin feeling super hydrated" or even a simple "really moisturising".
Please avoid using any traditional CTA's that sound extremely sales driven and inauthentic, such as "go get yours today", etc... keep the tone conversational and fun!
Please do not wear any branded clothing and avoid excessive jewellery.
Please keep TikTok safe zones in mind. We’ve included a safe zone guide in the link section we’d like you to follow.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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