Weight Loss - 5 Reasons why to choose Voy
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a creator that can create an engaging video testimonial to get people excited about the brand and why they chose to go with Voy. The script is pretty self explanatory so please use it as a guide to create something unique and authentic.
(the inspo is for HL but it gives an idea of the type of energy we're looking for)
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Hook:
5 Reason why I chose the Voy Weight Loss Programme
Reason 1 - Breakthrough weight loss medication
Reason 2- Dedicated nutritionist and coach
Reason 3 - Science-backed programme
Reason 4 - Progression tracking toolkit
Reason 5 - Free 48 hour-shipping
CTA
Hi the link below to get started
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VISUALS, please refer to the inspo link and 'Additional Information' section below
Shot list
• Visuals is someone speaking directly to camera
• Going to the door to pick up the parcel from the door step
• Unboxing the package and showcasing what's inside (without showing anything in the treatment box)
• speaking with the coach on a call - (We can edit the coach call if you take a shot where you're pretending to talk to your phone's front camera)
Shot list
• Visuals is someone speaking directly to camera
• Going to the door to pick up the parcel from the door step
• Unboxing the package and showcasing what's inside (without showing anything in the treatment box)
• speaking with the coach on a call - (We can edit the coach call if you take a shot where you're pretending to talk to your phone's front camera)
For captions, please we'd use rounded rectangles across all vids for the headline text style for Voy if it can be an orange/sunset theme like the site page please.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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