The mate scenario - Ultimate Plan
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Mix of personal and positive external influence angle.
You need a friend, housemate, or sibling involved with you in this! Just a mate who can feature :)
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Cut 1 - “I’ve started noticing hair thin/receding after looking in mirror after shower (voiceover)”
Clip of him looking at his hairline in the mirror in the bathroom.
Cut 2 - “I’ve been putting off facing it, but after chatting to my friend who had done something about his hair thinning by using hairloss treatments from a company called Sons, I had to look into it myself.”
1 x Clip of him walking towards the sofa and sitting down chatting with his mate,
1 x Close up clip where his mate shows him Sons website on his phone.
Cut 3 - "I had a look at their website and quickly found out that the Ultimate Plan would be the right choice for me. The order process was very easy and straightforward, and the products got delivered straight to my door in a discreet packaging. I’m excited to catch up with my mate’s great results using the Strengthening Shampoo which includes Saw Palmetto – a natural DHT blocker, Hair Growth Complex which is a multivitamin for stronger hair, Minoxidil Spray which revitalises shrunken hair follicles and the oral tablets.”
(montage of the following)
1 x Clip of him ordering the Ultimate Plan on our website on his laptop.
1 x Clip of him walking to his front door.
1 x Clip of the parcel on the doorstep.
1 x Clip of him taking the parcel into his house and putting it onto the kitchen counter or similar.
1 x Unboxing clip showing each of the products.
We would like 2 males to appear in this video but only 1 video
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Sons co-founders Will and Adrian became increasingly aware that losing their hair was a possibility. Not ready for the number one all over, they looked for solutions but were left confused and frustrated.
Over a pint, they realised – with Adrian’s background in clinical research and Will’s in all things business – that they had the right experience to start a company that helps men understand the facts about their health, and motivates them to be more proactive in tackling their problems.
We’re bringing men’s health and well-being into the 21st Century. Less stigma, clearer information, more convenience, better results.
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