Unboxing video for Liledu toy subscription service in the UK
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Project Summary
The Brief
Highlight how Liledu, a monthly subscription service, saves parents money and time by providing expertly curated, developmentally appropriate play kits for children aged 0-2 years. Liledu offers a better way to ensure your child's toy needs are met without constantly buying new toys that end up collecting dust. Each month, the play kits rotate, keeping toys engaging and perfectly suited to your child's developmental stage.
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Key Points to Cover: please create a script that's natural and authentic to you! use the following guide and pick which points resonate with you! must share ahead of filming.
Pain Points Addressed:
- Start by discussing the common struggle parents face with buying numerous toys that start collecting dust in weeks as kids tire of them quickly, and the need for new ones kicks in.
- Highlight that 31% of kids' toys are barely played with—less than 10 times.
- Mention that parents spend an average of 715 GBP per year per child on toys, which often become underused.
- Share the hassle of selecting the right toys for their child’s development stage.
Introduction to Liledu:
- Introduce Liledu as the solution to these problems.
- Explain that Liledu is a subscription service offering curated play kits for children aged 0-2 years.
- Emphasize the Montessori method and the focus on supporting developmental milestones through play.
Solution Offered by Liledu:
- Explain how Liledu’s subscription service can save parents money by providing monthly play kits, eliminating the need to constantly buy new toys.
- Highlight that Liledu takes all the guesswork out of toy shopping by delivering play kits that perfectly match the child’s developmental needs and rotate monthly, ensuring continuous engagement and learning.
Benefits:
- Emphasize the cost-saving aspect of not having to purchase tons of toys.
- Highlight the time saved from not needing to research and buy new toys frequently.
- Showcase the joy and engagement in children as they receive new toys tailored to their developmental stage each month.
Call to Action:
- Encourage parents to subscribe to Liledu to stop the cycle of toy shopping and enhance their child’s developmental play experience.
Personal Touch:
- Add your own experiences as a parent or caregiver to make the video authentic and relatable.
- Share any personal anecdotes or observations about how quickly children tire of toys and the hassle of continuously buying new ones.
Data Points to Use:
- Parents spend an average of 715 GBP per year per child on toys.
- 31% of kids' toys are barely played with—less than 10 times.
- Kids tire of toys in two weeks, yet they’re vital for learning.
Closing Statement:
- Summarize the key benefits of Liledu’s subscription service. "Subscribe now!"
- Reinforce the idea that buying toys is no longer a sensible option when you can have a hassle-free, cost-effective solution with Liledu.
- End with a strong, inviting call to action for parents to subscribe to Liledu.
We will deliver the Liledu play kit directly to your home, tailored to your toddler's age. We would love to include your baby in the video and have your voiceover as well.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Liledu is a toy subscription service offering curated play kits for children aged 0-2 years. Each play kit includes high-quality, expert-selected toys designed to support developmental milestones and promote learning through play, following the Montessori method. The service operates on a Play & Swap model, ensuring sustainability by allowing families to exchange kits monthly, reducing waste and promoting eco-friendly practices.
https://lovevery.com/
https://www.kiwico.com/
https://tinyearthtoys.com/
https://www.tribu-box.com/en
Liledu's new brand language is engaging, customer-focused, and emphasizes sustainability and educational value, making it easier for parents to understand and appreciate the unique benefits of the service.
Our brand voice is vibrant, engaging, and eco-conscious, reflecting our commitment to a greener future.
It’s about sparking curiosity and discovery while reducing clutter and waste.
We use British-English FIRST approach.
Playful Tone:
Infuse every piece of content with a playful and joyful tone. We’re all about fun and excitement, so let’s keep it light-hearted and enthusiastic.
Eco-Friendly Focus:
Sustainability is at the heart of everything we do. Emphasize our commitment to eco-friendliness and the importance of reducing waste in a cheerful and empowering way.
Educational Emphasis:
Highlight the educational value of our toy kits and the Montessori-inspired learning approach. Showcase how playtime with Liledu toys encourages growth, development, and curiosity.
Empowerment and Inclusivity:
Celebrate diversity and inclusivity in our messaging. We want every child to feel valued and empowered to learn and explore with Liledu.
Clarity and Simplicity:
Keep communication clear, concise, and easy to understand. Avoid jargon and overly complicated language, ensuring that our message resonates with all audiences
https://lovevery.com/
https://www.kiwico.com/
https://tinyearthtoys.com/
https://www.tribu-box.com/en
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