Real Healthy Mid Week Meals
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like a video that shows the problems faced by the lifestyle of a busy professional looking to eat healthily and the solution of how with Lions Prep, you could get nutritious meals ready and sorted within your short meal breaks
Tip: Share your proposed concept based on the brief
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Primary USP to communicate: Healthiness
Secondary USP to communicate:Convenience
USPs to be aware of:
- Convenience / time saving:
- Lions Prep saves a lot of time (most people spend 7 hours a week shopping, prepping and cooking)
- Meals are ready to eat in just 3 minutes in the microwave
- Delivered to your door (Sunday and Wednesday are the 2 delivery days)
- Healthy & Nutritious
- Made without gluten and dairy
- Freshly prepared, so free-from additives
- Free-from sweeteners
- Chef-made meals using high quality ingredients like Organic Tofu, ethically sourced meats and seafood
- Portion controlled - main meals between 400-600 calories (balanced range). 400-500 calories for the low-carb range.
- Low carb options available
- Average grams of protein for main meals are 32 grams (non-vegan meals are 41grams, vegan meals are 20grams)
- Variety
- Up to 30 dishes to choose from each week.
- The menu changes each week, so there’s always something new to try
- Seafood, meat and vegan options available
- Along with main meals, there’s breakfasts and snacks to try too!
Please share a script/storyboard ahead of product arrival for approval!
Story & key messaging:
HOOK:
Start with: "This is NOT …Healthy / fresh / Normal / real food, it’s full of ultra processed ingredients. That’s why the only quick weeknight meals I’m eating are from Lions Prep"
Start with scenes like: the ingredient list of quick meal deal sandwiches (are we showing meal deal sandwiches or evening meal foods? Or we do a mix of a few different things - I’ve included some links below to food that isn’t ‘real food’ and contains E numbers) and how they’re full of ingredients that no one understands, e numbers etc.
a rough script could be:
- This is NOT real food..(show M&S count on us ready meal with brand name taped over)
- It’s made to appear healthy but look more closely and you’ll find artificial ingredients like these E numbers….
- We all know E numbers aren’t good for you (show supporting video/news headlines appearing one by one) *see section below of links to news headlines
- That’s why Lions Prep meals will NEVER contain them
- All of their meals are delivered fresh and free-from any harmful E numbers
- Over 100,000 people (show numbers increasing) have tried and loved Lions Prep, and so many are seeing serious benefits (show TP reviews mentioning weight loss, more energy etc - show snippets and in bold)
- CTA: I'm so confident you’ll love Lions Prep, I heard they're offering 30% off your first week and 15% off the next two! (please rephrase so more natural to you)
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Videos should be scroll-stopping, fast-paced, scenes/shots should be constantly changing every 3-4 seconds to avoid losing users’ attention. Make sure the food always looks vibrant and tasty, not focusing too much on the packaging, but the food itself.
Requirements:
- Please tape over or blur other brand names on packaging of food
- Use the language ‘real food’
Non ‘real foods’ that contain E numbers - examples:
- Chicago town Tiger crust pizza Chicago Town Tiger Crust Double Pepperoni Pizza 320G - Tesco Groceries / Plant kitchen m&s
- M&S Count On Us Sausage & Mash M&S Count On Us Sausage & Mash | Ocado
- Wasabi Chicken Yakitori Curry Wasabi Chicken Yakitori Curry Soba Noodles 400G - Tesco Groceries
- Wasabi Chicken Katsu Curry Wasabi Chicken Katsu Curry With Rice 450G - Tesco Groceries
It would be great if you could get some shots in the supermarkets getting one or two of the options though and with that not necessarily needing to pay for the meal too!
Non ‘real foods’ that contain sweeteners (additives) - examples:
- Huel ready to drink Banana - Huel Ready To Drink Banana 500Ml - Tesco Groceries
News headlines about the dangers of E numbers:
- E-numbers should be banned in food and drink, say MPs | Health | The Guardian
- Common E numbers found in ultra-processed foods such as pastries, ready meals and chocolate increase risk of heart attacks and strokes, study suggests | Daily Mail Online
- High intake of e-numbers linked to risk of heart problems – study | The Independent
- EU is allowing food to be pumped full of potentially dangerous additives, British scientists say (telegraph.co.uk)
We'd like a busy working professional content creator, someone that knows a little bit more about nutrition would be ideal, and needs to have strong editing skills to make the videos engaging and fastpaced.
Please share a script/storyboard ahead of product arrival for approval!
Budget of £15 if you need to buy things for the video (e.g. the non real food items). It would be great if you could get some shots in the supermarkets getting one or two of the options though and with that not necessarily needing to pay for the meal too!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Lions Prep is a meal plan service providing fresh weekly nutritious meals made up of high-quality ingredients. Ready in just three minutes, each meal is made without gluten and dairy.
USPs:
- Convenience / time saving:
- Lions Prep saves a lot of time (most people spend 7 hours a week shopping, prepping and cooking)
- Meals are ready to eat in just 3 minutes in the microwave
- Delivered to your door (Sunday and Wednesday are the 2 delivery days)
- Healthy & Nutritious
- Made without gluten and dairy
- Freshly prepared, so free-from additives
- Free-from sweeteners
- Chef-made meals using high quality ingredients like Organic Tofu, ethically sourced meats and seafood
- Portion controlled - main meals between 400-600 calories (balanced range). 400-500 calories for the low-carb range.
- Low carb options available
- Average grams of protein for main meals are 32 grams (non-vegan meals are 41grams, vegan meals are 20grams)
- Variety
- Up to 30 dishes to choose from each week.
- The menu changes each week, so there’s always something new to try
- Seafood, meat and vegan options available
- Along with main meals, there’s breakfasts and snacks to try too!
For video pacing and visual styles: Mob Kitchen, Smol laundry, Vox videos
Our tone of voice principles are daring, dependable, determined and delicious.
For video pacing and visual styles: Mob Kitchen, Smol laundry, Vox videos
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