Unboxing Niacinamide Balancing SPF 50 Daily Sunscreen with product swatch
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A video showing an unboxing of the Q+A Niacinamide Balancing SPF 50 Daily Sunscreen, with a swatch of the product on hand.
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Product – Q+A Niacinamide Balancing SPF 50 Daily Sunscreen
This lightweight, non-greasy daily sunscreen works to protect against the damaging effects of the sun whilst calming and rebalancing the skin. Enhanced with Niacinamide, this hybrid mineral formula helps to regulate oiliness, refine pore size and control blemishes while providing broad-spectrum coverage for both UVA and UVB rays. When absorbed, expect minimal white cast and a protected, calm and hydrated complexion! This formula is 90%natural, vegan-friendly, cruelty-free and dermatologically tested.
https://www.qandaskin.com/collections/sunscreen/products/niacinamide-balancing-daily-sunscreen-spf50?variant=40895241650265
Script can be adapted to suit tone of voice of creator, as long as key messaging is covered
Video requirements –
Film in bright, natural lighting
Film in a home setting, living room, bedroom or other clean space.
Shoot in high resolution for enhanced video quality
Film on camera app (on mobile device)
Please ensure nails look clean and neat, hands moisturised, but not greasy.
Fast paced, short snappy clips like the reference videos
Focus on the product packaging and product texture.
Key messaging:
Absorbs into skin leaving minimal/no white-cast
Non-greasy and lightweight
Vegan friendly, cruelty-free and dermatologically tested.
90% natural formula
Story board -
Scene 1 – Holding the product in the carton, with a clean, well-lit backdrop, or with the Q+A box in the back, ensuring the brown exterior lid is not visible. Rotate the product slightly to see it from different
angles.
Scene 2 – Pull the product out of the carton, so the front of the product is facing the camera as you take it out of the carton. Hold the tube in the same way as you held the carton in scene 1, Focus on the tube, gently roll it from one side to the other to focus on the front of the packaging.
Scene 3 – Zoom in on the checklist on the back of the packaging, making sure it’s visible and kept still in the frame.
Scene 4 – With the lid off the tube, make sure the product is held up right and pump the product several times so the product comes out of the tube to clearly see the texture.
Scene 5 – Swatch a pea sized amount (1 pump) on to the back of one of your hands, so just light layer of product is swatched, move your hand gently to show the texture in the light. Then begin to rub the texture in with your finger, showing your hand once it’s fully absorbed into your skin, focus on the glow it's left on your skin.
Scene 6 – A final shot of the carton and product positioned in an aesthetic way to end the video, laid down next to each other on a clean background or hold in each hand in front of the same backdrop.
Using the reference videos as inspiration please add any additional clips of the products that you think will fit the style of this video.
Creator requirements
Location: UK
Age: 20+
Gender: Male
Ethnicity: Black
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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