Color Home, Olia Brunette Highlights
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Fast paced, quick/jump cuts. Messaging is enforced by on-screen text rather than VO. Again, we follow the creator through the entire process of dying their dark brown hair to have lighter brunette highlights, Color Home exploration, prep and actual application. Focus is on the Color Home application’s highlighted features within this brief (making sure to point out the ease of use):
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Garnier Olia Brunette Highlights - shade options available in G folder link provided. If selected, please let us know you preference asap.
INSPO VIDEOS (explained)
- Overall Style
- Color Home exploration style: (to show you what its about. you can record your own green screen footage for this though!)
- Briefing Folder (Please review all notes thoroughly before applying, and let us know if you have any questions or concerns.)
PERSONALITY: Worried highlights at home will go wrong
HOOK: “Giving myself Blonde highlights in 30 minutes AT HOME”
SCRIPT/KEY SCENES:
- At home/showing before colour
- POV shots of exploring Color Home on a laptop focusing on Step by Step Assistant (Bathroom) & How to Videos (Bathroom). This section should be at least ⅓ to ½ of the entire video length (making sure to point out the tool’s ease of use, user-friendliness, and crediting Color Home for making their hair colour journey hassle-free)
- Unboxing and preparing of station/self
- Application
- Results
CTA: Explore Color Home
-- DURATION: no longer than 90 seconds, ideally around the 60 second mark
must currently have brown hair.
Alternative format to view brief, hair dye notes, overall do's/don'ts, and general notes (including TOV, styling, and edit notes) are included in the google folder linked. Please review all notes thoroughly before applying, and let us know if you have any questions or concerns.
We will put you in touch with hair colour experts to aid and support you if any issues or questions might come up during the actual hair dye process.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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