Balgo

Hello! Welcome to Balgo. We're a team of nutritionists, vets, scientists, engineers, entrepreneurs and dog lovers obsessed with helping our fury friends enjoy longer, healthier, more active lives. We've made it our mission to lead a personalised, plant-based nutrition revolution for dogs. Because our dogs health needs are unique - just like ours.

Do: → Feature shots of you and your dog → Ensure the brand is introduced in the first 7 seconds of the video → Feature the dog interacting with the food and packaging → Talk about the quiz and how it easy it was to receive your personalised plan Don't → Film in badly lit and messy rooms → Use 'Supplements’ or ‘Biscuits’ to describe the product (always 'Supplement Cookies') → Please avoid shots of the side of the box (that reference 'telehealth') Brand style guide Font - Gilroy + 800 Primary blue Headlines & Copy style - Uppercase first letter, then lowercase. Button CTA Copy - Uppercase Cookie naming style - One, Two etc. Never 1, 2… CTA button colour - 800 Primary blue [OR] 500 Tertiary red) Cookie description style - ‘Supplement cookies’ never ‘Supplements’ or ‘Biscuits’