Nikuras Bundle Campaign - Relax & Unwind Kit
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're looking for UGC creators to help us introduce the new Nikura bundles. We're aiming for content that feels genuine, highlighting real-life applications and the positive impact of the oils.
Please don't apply unless you can deliver the content by 17th of June!
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Nikura offers a range of vegan and cruelty free essential oils, fragrance oils, and blends. The essential oils are 100% pure and natural. All of Nikura's oils have various applications, from aromatherapy to skincare or household chores.
Use the below as guidance but make it true to yourself and your style.
Hook VO: Long day? Let me show you how I stay relaxed.
Visuals: The creator collapsing onto a couch with a tired expression.
Scene 1 VO: I always loved essential oils, but Nikura’s Relax & Unwind Diffuser Kit might be my new favourite thing. I got all my relaxation essentials in it and I saved 20%!
Visuals: The creator proudly displaying their Relax & Unwind Diffuser Kit, showing all that’s included.
Scene 2 VO: My busy life really gets to me sometimes, with my stress and anxiety becoming overwhelming, so I was on a lookout for something to help me find some peace.
Visual suggestion: The creator dealing with a hectic scene (emails, phone calls), then cutting to a calm moment where they are preparing the diffuser.
Scene 3 VO: This kit has everything I need to unwind – from soothing oils like Bergamot or French Lavender - which I swear makes me fall asleep so fast - to some amazing custom oil blends like Cosy Night-In and Anti-Anxiety.
Visual suggestion: Shots of the creator using and smelling the different oils, adding to diffuser before going to sleep and dripping some on their pillow.
Scene 4 VO: The Anti-Anxiety oil blend is also included as a roll-on which is so great for on-the-go relaxation.
Visual suggestion: Shots of the creator applying the anti-anxiety roll-on to their wrists and temples while getting ready to leave the house or out of the house. Include individual shots of the roll on as well.
Scene 5 VO: On top of that, the kit comes with a diffuser. Perfect timing as my old one definitely needed an upgrade. And look, it’s so pretty!
Visual suggestion: The creator setting up the new diffuser, pouring in the oils, and showing it in action with steam rising and filling the room.
Scene 6 VO: All of Nikura’s essential oils are vegan, cruelty free and natural. I know you’ll love them as much as I do. Get yours now and save 20%!
Visual suggestion: The creator organising their bundle and smiling invitingly to the camera.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Start with a different hook:
HOOK: Feeling the stress? Let’s fix that.
VISUALS: The creator showing visible stress at a desk in front of a laptop.
Start with a different hook:
HOOK: I used to really struggle with everyday stress until I found this.
VISUALS: The creator holding their head, looking overwhelmed.
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