Spotlight on Health: From the Streets of London to Your Home
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Join us on an exciting journey through the heart of London as we shine a light on health and wellness with our out-of-home campaign. We're inviting creative souls to share their honest reviews of our signature at-home STI screening tampon—a product that promises privacy, ease, and peace of mind. Start your story in front of our eye-catching outdoor ads, then take us inside to show how health checks can be simple, discreet, and empowering. Be part of a movement that's all about taking control of your health, with the city's iconic landmarks as your backdrop.
IMPORTANT: Looking for creators based in London that can easily shoot in front of a Daye poster!
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Get the best results possible for common STIs like Chlamydia, Gonorrhoea, Trichomonas, as well as Mycoplasma Genitalium and Ureaplasma, with a non-invasive at-home tampon screening.
Taken from the comfort of your safe space, and used just like a normal tampon, our STI tampon screen collects more vaginal fluid than a standard swab and covers the whole vaginal canal. This means it gets the most comprehensive results possible for common STIs – plus the ones you might not know.
All you have to do is insert the Daye Diagnostic Tampon into your vagina, wear it for 20 minutes, and remove! You don’t need to be on your period, which means you can be menopausal, pregnant or on long term contraception. Post us your sample, and we'll take it from there.
Organic feel, please create a script that is natural and authentic to you!
The Setup: Imagine the vibrant streets of London, bustling and alive. Amongst the iconic scenery, our outdoor ads stand out, not just for their bold visuals but for their empowering message about personal health. This is where your story begins.
The Journey: Transition from the public spectacle to the private moment of using our product. This shift from the external to the internal symbolizes our core message: health is personal, but awareness and action are universal.
The Review: Share your genuine experience with the product. Highlight its ease of use, the comfort of knowing, and how it fits into a proactive lifestyle. It's not just about the product; it's about the peace of mind and empowerment it brings.
The Message: Our campaign is more than just an advertisement; it's a call to action. We're championing the cause of accessible health checks, breaking down the barriers of stigma and inconvenience that too often surround STI screening. Our message is clear: Taking control of your health is a sign of strength, not fear.
Key Messages to Emphasize:
- Empowerment Through Knowledge: Emphasize the power of taking health into one's own hands.
- Privacy and Ease: Highlight the discreet, simple nature of the product.
- Breaking Stigmas: Show how open conversations and actions can challenge and change perceptions around STI screening.
- Community and Awareness: Stress the importance of raising public consciousness about health and wellness.
Execution Tips:
- We encourage you to capture the essence of our outdoor ads in your videos to create a seamless narrative thread.
- We expect authentic reviews, honesty and personal storytelling.
- Please include a clear call to action, inviting viewers to learn more about the product and join the conversation about health awareness.
Explanation of each of the three artworks we're running - https://drive.google.com/drive/folders/1t0IEoJ4M-fwY1sVyCy_gO8jJgo1-4RcY?usp=sharing :
- Speculum
What's your "Roman empire"? Ours is that the speculum's design has remained largely unchanged since it was first used in the times of... the Roman empire. At a time of great advancements in science and medicine, over half of the population is frequently left behind and forced to make do with painful, invasive, outdated procedures. At Daye, our mission is to remove the pain, shame and time wasted from STI screening. Our proprietary Diagnostic Tampon enables you to say goodbye to swaps, stirrups and speculums and embrace a new Day(e) in vaginal health management.
- Asymptomatic chlamydia:
The NHS states that as many as 70% of chlamydia cases are asymptomatic. This means that you wouldn't know you had the infection, unless you get proactive screenings. Undetected and untreated STIs are one of the leading causes of infertility, miscarriage, and chronic pelvic pain. Yet, they are also some of the easiest infections to treat. Ignorance isn't bliss in the case of STIs - get tested at-home with Daye's Diagnostic Tampon. Post screen, you can access prescription treatments delivered directly to your home, as well as comprehensive video consultations with our empathetic, experienced sexual health nurses.
- The tampon as a wearable:
Did you know that the first studies to show tampons work better than swabs for STI screening date back to the 1990s? Yet, this medical breakthrough has failed to make its way to patients. What if the ultimate women's health wearable was a product you've already used thousands of times in your life? What if the humble, familiar tampon could be used for at-home STI and infection screening? Today, you can get your fertility, STI, thrush and BV status assessed from the comfort of your safe space. Insert Daye's tampon (literally) and discover a new, better way to manage your reproductive health.
The creator should be available to shoot the video in front of a Daye poster in London. Here is a map of all the sites: https://www.google.com/maps/d/u/0/viewer?mid=1C0fvCqxCwa0nQV2XPSUCPhzcp68vaeU&ll=51.51108253945345%2C-0.024239999999990935&z=9
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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IT'S A NEW DAYE IN GYNAE HEALTH
From the beginning of time, women and people assigned female at birth have been sidelined from medical research, turned away from doctors, taught to believe pain is just something to put up with. And frankly, we’re over it.
At Daye, our pain tolerance is 0. We’re on a mission to eliminate the gender gap that keeps so many female health issues in the dark. From our world’s-first Period Pain Clinic to ProViotics, Diagnostic and CBD-Coated Tampons, we’re raising the bar for vaginal and reproductive healthcare.
https://www.evvy.com/
https://www.itsaugust.co/
https://www.foriawellness.com/
Daye is...
CULTURALLY-AWARE
GRACIOUS
WITTY
INTELLIGENT, KNOWLEDGEABLE
FEARLESS
https://www.evvy.com/
https://www.itsaugust.co/
https://www.foriawellness.com/
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