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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Plug In Calming Diffuser for Dogs (PDOL - 15)
Brand
Bind Media
Brand
Website
Compensation for this project
$145
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

Creator Brief:

  • We are on the lookout for a dog mum or dad to film a scripted ad about dog food with their furry friend. The ad is on Calming Diffusers which are used for dogs that suffer with Seperation anxiety, noisy environments or get stressed easily.
  • We want the video to be as natural as possible, so whilst we have provided a guideline script, we are happy for you to adapt the way things are said to make it more natural for you to say. 
  • We do ask that you try to retain the meaning and that you do not amend any of the hooks. 

We will send a complimentary calming diffuser starter pack: 

https://www.petdrugsonline.co.uk/pet-remedy-plug-in-diffuser-for-cats-and-dogs

And 

https://www.petdrugsonline.co.uk/pet-remedy-natural-destress-calming-spray-for-pets

Pet Drugs Online is an online pet store that stocks everything from prescription medication to food and toys.

Please note: Unfortunately, we aren’t able to work with any flat-faced dog breeds (brachycephalic) e.g Pug, French Bulldog, English Bulldog etc

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Main Concept
Script/Description of Scenes

We want the video to be as natural as possible, so whilst we have provided a guideline script, we are happy for you to adapt the way things are said to make it more natural for you to say. 

Hook 1 

Does your dog have separation anxiety? This plug-in gives us peace of mind! 

Body

{pet name} used to get really anxious whenever I left the house, and he/she would be so unsettled at home, triggered at the sound of anything! 

It was heartbreaking to see {her/him} stressed all the time, and it started to impact our quality of life.

I started positive reinforcement training with (dogs name), and the behaviourist recommended we try a Pet Remedy calming diffuser for extra support in the home.  I was sceptical at first, but wow, it really works!

This diffuser releases natural calming pheromones which helps reduce anxiety and create a sense of security for your pet. 

We just plugged it in and noticed a change in (dogs name)’s behaviour the same day!

Visual: Plugging in the diffuser and showing a calm and relaxed {pet name}

It’s been a lifesaver for us both, and we even take the Pet Remedy fast-acting spray with us during our training sessions 

CTA

Check out the calming range from Pet Drugs Online today and get your dog's confidence back!

Additional information

DO

  • Please film in natural bright light
  • Send the Raw content
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Hook 2

Dog Parents! Is your dog unsettled at home? Plug this in!

3rd Variation
About the client
Name
Bind Media
Pronunciation
Social Media
Category
Marketing agency
About

We're an independent, specialist paid media agency, based in Bath, UK.

Passionate about the businesses we work with and working hard to empower them with a range of services that produce exceptional results, time after time.

Paid Media

Performance Creative

Conversion Optimisation

Website Analytics & Tracking

Brand Guidelines

Journey Further, Launch Online, Impression

Tone of voice

Informal yet Authoritative

Friendly yet Knowledgeable

Accessible yet Technical

Playful yet Articulate

Modest yet Bold

Competitors/similar brands

Journey Further, Launch Online, Impression

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

Your uploads

Submitted on:
July 18, 2024
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July 17, 2024
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Submitted on:
July 17, 2024
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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

Select the type of asset
Select the format
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