New briefs for Tae
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
As discussed, I will include the links for Tae and the video variations here.
The 'variation' is that it addresses a different pain point in the script!
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We are a puppy training app designed to work alongside puppy classes and training to help bring ease to your puppy training and help you on your journey to pup happiness.
Please use this brief as a guide and feel free to change any of the copy or structure that you see fit! You are the creator and we trust you to adapt this in any way you see fit!
Brief 1, Nipping -
My puppy has been biting at my hands and feet non-stop, I feel like I am getting nowhere and I don’t know what to do! So, I decided to do a bit of research and all of my friends were talking about this awesome app called Zigzag. I thought, how can an app train a puppy? But man was I wrong!
Zigzag’s simple yet effective training modules helped me to stop x biting and nipping. Just click on a lesson, read about what you need to know and put it into action! There’s even a 24/7 puppy coach if you have questions, and it’s a real person!
Now x has learned to bite a toy, keep his teeth of our hands and we can finally play happily together. So what are you waiting for? Set your training off on the right paw and download Zigzag today!
Brief 2, Potty Training -
For these, the central section that describes Zigzag, what it does and its USPs can remain the same, the only part that needs to change is the hook and the closing section to make it relative to the particular pain point.
My puppy’s potty training was proving problematic. No matter what I tried I just couldn’t flush away my woes! However, after a lot of scrubbing and a little bit of research, I came across this amazing app called Zigzag. I thought, how can an app train a puppy, but oh boy was I wrong!
APP DESCRIPTION
Now peeing problems are a thing of the past and I can walk around the house safely again, all thanks to Zigzag! So, what are you waiting for? Download the Zigzag app today!
Brief 3, Leading around Expert Support -
Please use this brief as a guide and feel free to change any of the copy or structure that you see fit! You are the creator and we trust you to adapt this in any way you see fit! In this video we aim to capture the unique selling point of our apps ‘puppy coach’ feature. Here users can interact with real life puppy coaches who are on hand 24/7 to help with your needs.
Areas to cover -
We love that you have a dalmatian, we love the idea of ‘spot the difference’ in their training, before and after you spoke to our in app expert support
Say the problem was pulling on the lead, then you went to the expert support team who told you what to do/what lessons to do then you show this unfolding.
Screen recordings of the conversations and the app in use to highlight this, as well as the lesson that you were lead to
‘Zigzag are leading the way with their puppy coaches’
‘You can really spot the difference in their training now, all thanks to the puppy coaches’
We want the creative to hone in specifically on this particular area
Please can the videos be no longer than 45 seconds
Please set up a free trial on our app for the screen recordings!
you're welcome to use old videos of you and your puppy!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
Honest: we don't claim having a puppy is easy, but we do say we'll get there, together. We always explain what's happening and why. Playful: our brand highlights the humorous side of having a puppy and getting to know one another. And it's often the imperfections that are worth a laugh. Motivating: our brand is positive and encouraging of the progress and efforts, not just the results. If you're doing training, your doing good. TOV should come across honest, witty, empathetic, encouraging, and casual.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
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