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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Edit Address
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Project Summary

Project Name
Renting a dress from HURR for the very first time
Brand
hurr
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We'd like a 15-30 second video unboxing a HURR rental package, trying on the item and going to an event / explaining how easy the rental process! Video should be talking to camera

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We'd like a short and energetic video explaining the benefits of renting your wardrobe for the first time

Main Concept
Script/Description of Scenes

Please create a script that is natural and authentic to you!

Start with: Ok if you LOVE fashion, stop scrolling. You need to know about HURR and renting your clothes. 

  • Please film with good lighting and a clear background, this can be in a bedroom, staircase or somewhere you’d get ready.
  • Film a short intro of you getting ready or unboxing your rental.
  • Try on the dress / item of clothing and how you’d style it
  • Then talk about the benefits: “I always want to wear designer clothing but dont want to buy something” / “I want a show stopping dress for an event I won’t wear again “ / “my 2024 resolution is to rent clothes rather than buy things I’ll only wear once”

Example CTAS: 

  • HURR is about to change your life. Ive rented this dress for the first ever time and now its going to be my secret
  • I’ve been gatekeeping how I get to wear to many amazing clothes - here’s why! my friends were talking about this platform hurr where you can rent clothes…..
  • Why is nobody talking about renting clothes? It’s genuinely a complete game changer… 
  • OK if you LOVE fashion, stop scrolling. You need to know about HURR.
Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
hurr
Pronunciation
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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