AVON - Anew Power Cream (Power of Protinol)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
Project Name
AVON - Anew Power Cream (Power of Protinol)
Brand
connective3
Brand
AVON
Website
https://avon.uk.com/Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes
The Brief
Description
Campaign Overview:
AVON has launched a new addition to their well-loved Anew Power Collection – the Anew Power Cream. Intended for use as both a day or night cream, it is enriched with Protinol and works as part of a trio with the Anew Power Serum and Anew Power Eye Cream. These three products are an affordable and simple way to achieve glowing, youthful skin in just three steps, as opposed to investing in lots of expensive skincare products. The trio is the perfect solution for those looking for quality skincare, without investing too much time and money.
For your video, we’d like you to duet this influencer’s video: (Dr Pyal, @theblushingdoc) for the first 3 seconds using a hook, and then try out the products for yourself based on her recommendation. Link to video here: https://www.instagram.com/p/C71p2_nt2Ne/
Relevant links and information:
The Avon Anew Power Cream launched on 23rd April, and the cream, serum, and eye cream are now available to buy as a trio for £45 (saving you £18).
Avon Anew Power Cream (RRP £21): https://avon.uk.com/products/anew-skin-renewal-power-cream
Avon Anew Power Eye Cream (RRP £14): https://avon.uk.com/products/anew-renewal-power-eye-cream
Avon Anew Power Serum (RRP £24): https://avon.uk.com/products/anew-protinol-power-serum
Campaign Objectives:
- Make your audience aware of AVON’s new Anew Power Cream and how it works as part of the Power Skincare Collection by duetting the skincare experts’ video.
- Illustrate Anew’s age-defying properties by talking about the key ingredient, Protinol, and talking in some detail about the science behind this. Check the above relevant links and this blog article on retinol vs protinol for more info.
- Recommend the product as the perfect answer for those looking for a quick, easy, yet effective 3-step skincare routine, as an alternative to buying into lots of products.
- Position the product as being recommended by the skincare gurus
Reel brief
- Duration: 40-60 seconds
Campaign Deliverables:
- One video showing a skincare routine using the three Anew Power products, specifically highlighting the cream as being the latest, versatile addition
# Variations
Additional Variations
0
Inspiration
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
- The Avon Anew Power Cream is the latest addition to the Anew Power Skincare collection, and can be used as a day or night cream
- Price-point: The Avon Anew Power Collection is so much more affordable than buying lots of separate products that all promise to prevent signs of aging
- The Avon Anew Power Collection is the perfect solution for those wanting a quick, simple way to achieve glowing skin
- The key ingredient, Protinol, is designed to work faster than a retinol but be more gentle on skin
Please provide your postage address so we can send you product!
Main Concept
Script/Description of Scenes
HOOK: Please duet the first 3-5 seconds of Pyal's video and include a hook, such as:
“Dr Pyal has said that she’s swearing by this skincare ingredient – so I’m going to have to give it a try!”
“If a dermatologist recommends this skincare product, you best believe I’m trying it out”
“This dermotologist has said that this skincare ingredient is game-changing for anti-aging -let’s give it a go!”
[This is the link to the video you'll need to duet: https://www.instagram.com/p/C71p2_nt2Ne/ ]
BODY:
- Introduce AVON’s new Anew Power Cream as the latest addition to the well-loved Avon Anew Power collection, emphasising that it can be used as both a day and a night cream
- Talk about the science behind the product as it’s been recommended by the skincare influencer, specifically AVON’s trademarked Protinol ingredient which works faster than retinol, but is more gentle on skin
- Talk about why Protinol as an ingredient is perfect for you and why it would work for others
- Show the 3-step skincare routine (Eye cream>serum>cream) while talking through the benefits
- End the video by talking about the price of the trio (£45) and talk about where to shop (online, via an Avon rep, or in Superdrug)
Key Messaging:
- The Avon Anew Power Cream is the latest addition to the Anew Power Skincare collection, and can be used as a day or night cream
- Price-point: The Avon Anew Power Collection is so much more affordable than buying lots of separate products that all promise to prevent signs of aging
- The Avon Anew Power Collection is the perfect solution for those wanting a quick, simple way to achieve glowing skin
- The key ingredient, Protinol, is designed to work faster than a retinol but be more gentle on skin
Content style
- We are happy for you to steer on the style of the video depending on what fits best with your audience/other content, but here are some suggestions:
- Straight to camera: Talking directly to the camera and trying the products this way. You could be talking while applying the products OR this could be a voiceover.
- Applying the products in a mirror – this is more lifestyle-led
CTA:
- End the video by talking about the price of the trio (£45) and talk about where to shop (online, via an Avon rep, or in Superdrug)
Additional information
This is the link to the video you'll need to duet: https://www.instagram.com/p/C71p2_nt2Ne/
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
connective3
Pronunciation
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
AVON
Website
https://avon.uk.com/Social Media
Category
Beauty/Cosmetics
About
ur founder David H.McConnell was a progressive pioneer, an impressive visionary, a courageous game-changer, and above all, a champion of women. But he didn’t set out to create a beauty company. He was a travelling book salesperson who offered beauty products as a gift. He soon realised customers were more interested in the free perfume samples than the books. From a small New York City office, McConnell mixed our first fragrances himself, and recruited a team of women to be sales Representatives. It was a radical business model in 1886, but McConnell believed in the power of community, and was passionate about giving women economic freedom. We’ve been doing beauty differently for over 135 years across the world and over 60 years here in the UK. Beauty to us is innovation. Beauty is discovery. Beauty is joy, expertise and value. Beauty is doing what’s right. It’s transforming lives. Creating a better tomorrow today. We believe beauty should put food on tables, as well as mascara on lashes. Because beauty is empowerment. We’re a community of beauty pioneers. A community that changes lives for the better. A community of people connected by beauty, innovation and shared passions. Our Reps are at the heart of what we do. Whether it’s getting the latest beauty products in the hands of customers, supporting their communities or sharing their story with others, our Reps are at the forefront of Avon. The true beauty about being a Rep? It really is for everyone. The flexible opportunity means you can run a beauty business in your own way on your own terms, in the palm of your hand on your phone or face to face to meet new people. We’ve pioneered positive change for women, to transform lives across the UK. From bringing them economic freedom so they can shape their own future to speaking up and speaking out on issues that matter to our communities, we support the causes that matter most to allow women to lead safe and healthy lives. We believe that a better world for women is a better world for all. In 2020 our community raised over £1m, helping to keep charities open and supporting those who need it most. This year we’re on a mission to raise even more.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Submitted on:
July 9, 2024
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