Skin First Impressions - Q+A Squalane SPF 50
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A video showing honest first impressions of the new Q+A Squalane SPF 50, with a focus on ingredient benefits.
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Squalane SPF 50 Hydrating Daily Sunscreen
This fast-absorbing, non-sticky daily sunscreen works to protect against the damaging effects of the sun while nourishing dry, sensitive skin. Infused with natural Squalane and softening Meadowfoam Oil, this hybrid mineral formula not only offers broad-spectrum protection against UVA and UVB rays but also intensely moisturises lacklustre skin for a velvety soft complexion. When absorbed, expect minimal white cast and a protected, hydrated and
calm complexion. This formula is 95% natural, vegan-friendly, cruelty-free and dermatologically tested.
Hook: Try the Squalane SPF 50 Hydrating Daily Sunscreen with me
Scene 1–
Friendly intro (could hold product and wave, must feel natural). Show the product to the camera.
Script 1 suggestion -
‘Let’s try Q+A’s Squalane SPF 50 Hydrating Daily Sunscreen!'
Scene 2–
Focused on packaging. Comment on bright colours, information on front of pack and anything else you like about the packaging. Comment on the protection level (SPF 50, Broad Spectrum UVA + UVB) and the fact it’s dermatologically tested.
Scene 3–
Focused on ingredients e.g. ‘This product is packed with natural ingredients, like Squalane and Meadowfoam Oil, which is super moisturising but easily absorbed by the skin. It’s 95% natural too.’
Scene 4–
Focused on application, with product being applied directly to skin. Comment on how it absorbs, the white cast e.g. literally invisible when worked into skin, the moisturising texture that makes your skin look radiant etc.
Scene 5–
Summarise your thoughts on the product. e.g. I’m so impressed with this Sunscreen! The thing I love the most is... Comment on value for money e.g. ‘it’s a great affordable dupe for some of the more expensive SPF’s I’ve tried, and
feels way more nourishing etc.
Key Messaging-
- SPF 50 protection
- Perfect for dry and dehydrated skin
- Broad spectrum protection (UVA UVB SPF 50)
- Absorbs into skin leaving minimal/no white-cast
- Non-greasy and lightweight
- Delivers the same moisturisation you’d expect from your daily moisturiser
- Packed with hydrating natural ingredients, like Meadowfoam Oil
Niacinamide pronounciation: nigh-a-sin-a-mide - Nigh as in short for night! For additional help, if you are to pop the word Niacinamide into google translate to read out loud, this is the correct pronunciation.
Creator requirements:
- Skin Type: Dry, sensitive
Video requirements:
- Brand name is pronounced ‘Q and A’
- Film in bright, natural lighting
- Film in a home setting, ie bathroom, bedroom or other clean space.
- Shoot in high resolution for enhanced video quality
- Film on camera app (on mobile device)
- Video must clearly show application to face
- Script can be adapted to suit tone of voice of creator, as long as key messaging is covered
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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