Value point 4 - Reducing food waste and planning like a chef
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Project Summary
The Brief
This video is to demonstrate how cooking our unique Recipe Packs will mean you’ll buy less food, save more money and reduce your food waste. You will need to cook 3 x recipes all from the same Recipe Pack
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How often do you cook a recipe from a book and get left with half packets of fresh ingredients you don't know what to do with? Or over buy ingredients in the supermarket which you throw away and don’t use?
This video is to demonstrate how cooking our unique Recipe Packs will mean you’ll buy less food, save more money and reduce your food waste. Think and plan like a chef using our Recipe Packs, which are 3 recipes designed to share ingredients across multiple recipes and maximise store cupboard ingredients. Plus cook up banging recipes, discover awesome new ingredients and expand your culinary horizons. You need fewer ingredients than you think to make crazy flavours!
Quotes from our users:
“Realising how few ingredients are needed for crazy flavours”
“The first time I completed a pack and there wasn’t anything left in the fridge or the bin!”
“I usually spend ~$80 on shopping each week. The first week I used the Sidekick app I spent $42! The food was amazing, there was almost no food waste and honestly it was just fun!”
HOOK: The first shot has to feature a face, reaction and sense of place.
Key Message (Why You Care | Why Others Should Care in first 5 seconds)
Option 1 = I cooked these 3 amazing dishes and had no food waste! It was so easy
Option 2 = I only needed to buy X number of ingredients (because you already had lots ALREADY in your store cupboard) to make these 3 amazing dishes! It was super cost effective.
Begin with the ‘wow’ shot alongside key message (Food porn/reaction/attention grab in first 5 seconds)
= A combo shot of all the 3 dishes you made over the week and the small number of ingredients needed. If it works, show nothing left in the fridge (Perhaps).
BODY
Main Section (usually explaining or exhibiting something that can be replicated by the viewer a balance of aspiration and achievability is important here)
= Go back over the process and story. Show how easy the process was from deciding/planning what to cook for the week on the app (on the move/commute/after a busy day) and feeling inspired by the choices, even searching for recipes by ingredients you already have at home, the ease of buying the ingredients and realising you already had X% of them in your store cupboard (saving you money). Then turning your grocery shop into the finished dish with the step by step guides.
Benefits to drive emotive response and build trust (what you’ve learnt, exhibiting experience or expertise and how it could solve other peoples’ problems)
= Re-iterate the value of Sidekick to you and what you’ve learnt e.g. you struggled to use up your leftovers and you’re now no longer throwing food away. Or planning your weekly meals is way easier now. Cooking banging recipes and with awesome ingredients in the evening shouldn’t be a chore. Sidekick nails all the thinking, so cooking at home becomes simple, stress free and fun to share.
Summary (ideally a smooth look back to points 1 & 2) - review of the results
Final CTA - Download Sidekick for amazing recipes and to reduce your food waste and save you money. It’s Free For 30 Days!
If they love food, that would help
General Filming / Style Notes:
- Technical Specifications:
- All video content to be shot in 4K, 30fps.
- Classic 9:16 aspect ratio.
- All videos to last between 1 - 1.5 minutes
- Quick cuts, no cross dissolves or fades.
- No background music.
- All videos to be captioned by creator.
- Lighting:
- An abundance of natural light is paramount.
- No artificial lighting to be used if possible.
Food Framing
- Tight top downs and well framed plates are preferable.
- 45° camera angles are also favoured.
Personality
- The first shot has to feature a face, reaction and sense of place.
- Fast moving voice over with quick cuts if possible.
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Be honest - how many times have you got home in the evening and thought “I just can’t be bothered to cook tonight”? We get it - cooking in the evening can be a real pain, especially when there’s so many options out there that claim to fix the problem.
But look a little closer and you notice that these options are usually expensive, unhealthy, and not great for our planet. The truth is that these ‘solutions’ offer nothing more than a ‘paracetamol’ to the headache, they’re not solving the real problem.
We want to change that by helping people become awesome home cooks. That means teaching people a better way to plan, shop and cook.
The four of us - school pals from just outside London - started Sorted Food back in 2010 and since then, you might say it’s mushroomed (no pun intended). In fact, it’s turned into the world’s leading online food community - through our YouTube channel, social media platforms and our all-in-one kitchen companion app, Sidekick.
These days, it’s not just about us messing around with gadgets, staging epic cooking battles or competing with each other for laughs. It’s about a community of people (15 million every month) who love to eat, laugh and learn the odd thing about cooking. It’s about connecting people through the awesomeness of food.
Hellofresh etc. and Mealime, Lollipop, Whisk
- We are bold and punchy, we speak with attitude
a) Say more with less words
b) Think how it will look on a poster
- We bring joy into every conversation
- We are cheeky and push the limits, but never cross the line into being rude or crude
- We are a group of friends who speak on behalf of the community, so where possible use inclusive terms such as 'we', 'our', 'us', rather than provide a separation with 'you' or 'them'
- Bet 'it', don't say 'it' - e.g. we don't say we're fun/funny, we just are
Hellofresh etc. and Mealime, Lollipop, Whisk
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