Life Supplies Premium UGC 2
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're looking for premium & aesthetic UGC videos of 30-45s in duration that focus on our refillable toothpaste. The videos should convey style, simplicity and elegance through its footage and communicate in way that’s relatable yet aspirational. There are multiple scripts in this brief that we're looking for creators for!
TIP: Attach high aesthetic video examples and let us know your script preference from the six options below
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6 scripts are available here, as there will be 6 creators on this project: https://www.notion.so/lifesupplies/Twirl-Brief-2-03-05-24-fdf0a372ffc74540b7411e1a2880affe
Please follow the script/scene directions, and refer to the inspo videos for visual inspiration.
Please await confirmation on which script you are assigned to before filming.
We’d like the creator to have a premium, light, and open bathroom space to ensure we show the product in a desirable environment. For one of these scripts ('I Hate The Tube In The Morning') The creator will need to be London based! Please see Dos and Don'ts on our company profile.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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DO
- Keep your face centred
- Film in a clutter-free environment (unless directed in script)
- Capture shots of the bottles in aspirational settings in your bathroom
- Film with front-facing natural light
- Wear neutral coloured clothing.
- Refilling - make sure you stand the metal toothpaste lid on its flat top next to the glass bottle within frame. Make sure that the liquid looks smooth and not gloopy when pouring. Glass always looks clean on the inside (no toothpaste residue up the inside of the glass)
- Make sure that Life Supplies bottles always appear clean. No mess around the side of the bottle and the nozzle.
- If you take multiple refill shots of the toothpaste, make sure that the glass always looks clean on the inside (no toothpaste residue up the inside of the glass)
- When you dispense toothpaste onto brush- use one smooth pump of the bottle, the toothpaste should look aesthetically pleasing, not too runny or messy
- When you dispense the toothpaste, dispense it with a single press with the bottle stood on its own (do not pick the bottle up and dispense it onto your brush)
- Make sure to capture close up shots of the bottles in situ
- Capture the Life Supplies logo side of the bottles in shots
DON'T:
- Show clear brand names in shot (non Life Supplies)
- Show Life Supplies bottles looking messy or difficult to dispense
- Show the ‘filler’ packaging in our delivery boxes (the cardboard strips inside the box)
- Use footage of the toothpaste that looks runny or with air bubbles
- Film the life supplies bottles in a messy environment (unless directed)
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- Life Supplies make beautiful, refillable personal care products that are designed to elevate your bathroom whilst doing good for the planet
- We’re here to take on the giants of personal care who have polluted our bathrooms with harsh chemicals and ugly single-use plastic bottles
- We feel that being sustainable doesn't have to come at a compromise. You can have it all: style + performance + sustainability. We see ourselves as the ultimate way to upgrade your bathroom
- Our products are always:
- Plant-powered
- Vegan & cruelty free
- High performance
- SLS and paraben free
- Refillable
- Make in the UK
- Our bottles are designed for life and the refill packaging comes in two types: paper-based refill packages for liquid products, or recycled plastic pouches for more viscous products like our toothpaste
- Refills are designed to last customers 3 months at a time and reduce your plastic impact by up to 98%
- Our bottles arrive pre-filled, with the pre-filled bottles lasting customers about one month. After that, their refills will arrive on a 3 month schedule
- Our hero products are our toothpaste and antiperspirant
- We like our content to feel aspirational but relatable
https://www.wearewild.com
https://www.getfussy.com
https://bowercollective.com
https://purdyandfigg.com
https://uk.whogivesacrap.org
Through our UGC content, we want to communicate in way that’s relatable yet aspirational. We're down-to-earth, but something to upgrade to. We want people to feel as though switching to Life Supplies is an upgrade for their bathroom, lifestyle and routine. Shots and language used should convey style, simplicity and elegance. Customers should feel that a simple transformation and upgrade is just a few clicks away.
https://www.wearewild.com
https://www.getfussy.com
https://bowercollective.com
https://purdyandfigg.com
https://uk.whogivesacrap.org
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