Hair Loss - Would you rather?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Looking to test the "Would you rather hook" on an advert based on other ads that have done well. In this video, we'd like have a an in their 30s, UK based that is not too eccentric, but comfortable and relatable so the ad doesn't come across as salesy or over the top.
Format should be face to camera, using the product in the bathroom, greenscreen using the consultation form, on phone, picking up package at door.
Please can you leave enough space at the top & bottom of the composition, we can then crop it down to 4x5 and cover the 5% on the minoxidil bottle
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Video with Hook 1 should feature both products
Hook
1. Title: Would you rather: lose your hair or do something about it?
2. Title: Would you rather tackle baldness or lose your hair for good?"
Body/problem
Similar to a lot of guys, when I hit my 30s ... I started dealing with hair thinning.
Relatability
At the start, I was able to hide it with hats and comb overs. But then I realised I couldn't keep that up for ever.
Solution/treatment validation
After some researching online, I found MANUAL
They have prescription-strength hair loss treatments, the same that you get at the pharmacy
How it works
Products that prevent hair loss and help regrow it.
Ease of use
and the best part, you can order them online and the treatments are super easy to work into your day to day.
Walkthrough Process
All you ned to do is fill out their free hair consultation
A clinician will review your information and recommend a treatment
And if prescribed, they'll ship it right to your door.
I started seeing results around 3-6 month mark, but the best results around the 12-15 month mark.
CTA
If you're worried about hair loss, there's no need to be. Start treating it today.
End Card (we will edit this in at the end)
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VISUALS: please refer to the inspo video and the 'Additional Information' section below
Other
- Add *Actor portrayal at the start of video in small text
- Can't show any of the Finasteride products on the website
- For the TikTok variation, please only feature the Minoxidil spray (Sadly we can't show before and afters - content on this page is approved - for greenscreening)
- Add an upbeat sound track from soundstripe (if they choose the track we can download and add it)
- ⚠️ This video needs to be shot with a camera, no shooting on phones as results can be pixelated.
- Lighting needs to be good in all the shots - no nighttime clips, unless using artificial light.
- For captions, please we'd use rounded rectangles across all vids for the headline text style and that for MANUAL, please have a green theme (brand colour)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
using the 2nd hook with both products
using the first hook but edited so it's showing minoxidil product only
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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