POV: You used an app called Mojo to overcome erection issues
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
As a creator, you don’t need to provide any personal details or disclose any private information in your video. We're looking for male creators to produce high-quality videos that explain what Mojo is, and why men should try the app in an interesting and dynamic format.
We live in a paradoxically hyperconnected world that is lonelier than ever before. Here are some stats to emphasise the scope of the problem we’re facing:
- 17% of people in relationships are content with their partner
- 6 in 10 marriages are unhappy
- 50% of men by their 30s have struggled with erection issues
We're living in smaller communities, relying on fewer connections. On one hand there is an empowerment and freedom to being able to exist on our own but the effect of this can be disastrous as some now live a sad reality of ‘some men are islands’. Others rely a lot on one monogamous partner which comes with other strains. As Esther Perel puts it “Today, we turn to one person to provide what an entire village once did: a sense of grounding, meaning, and continuity. At the same time, we expect our committed relationships to be romantic as well as emotionally and sexually fulfilling. Is it any wonder that so many relationships crumble under the weight of it all?”. GenZ and millenials are the most anxious human beings ever to have walked the planet and that is indicative of a larger trend that see us losing our support networks and our tribes and we are all the poorer for it. Men who fail to attach to partners, careers, or communities grow bitter, and seek volatility and unrest. You only need to look at the rising rates of suicide in men to see how this lack of connection is affecting us.
Mojo believes that it is possible to reverse this by repairing our most important relationships first, the intimate ones. That is why we focus on sexually enlightening humankind and imagine a world that knows that sex and intimate connection is not a nice to have but totally imperative to our physical and mental health. We see a future in which people recognise that sexual intelligence (SQ) is as important as their cognitive intelligence (IQ) and emotional intelligence (EQ). A sexually enlightened person is someone who can be self-reflective and has an awareness of themselves and their influence as a sexual being and how that affects others.
Right now, we can solve a very acute and painful barrier that is stopping men from connecting. Psychological sexual issues. Psychosexual issues are now incredibly prevalent and other companies are trying to innovate our way out of the problem with medications, supplements and gadgets. When they are not really solutions at all, and the real solution is behavioural change. But at Mojo, we are creating a way for people to fix the underlying problem. We will boost their sexual wellbeing and ability to connect.
We've provided a hook idea in the story and key messaging section for you. Be creative about how you demonstrate this visually, but please make sure you read the brand guidelines first to ensure this stays in line with our brand image. After the hook, please take some of the talking points provided to explain more about Mojo. This is not a word-for-word script, so alter the wording to match the theme of your video as needed, or add additional explanations to make sure the video feels cohesive. Although we’d like the video to feel person-centric, please also use a mixture of shots of talking to the camera, using the app, general lifestyle shots, plus any other relevant shots to keep and maintain attention throughout the video.
You can find the brand guidelines in our profile, but you can also find them here = https://www.figma.com/proto/GBL3CNWXPyXjKerwmYz4Y6/Brand-Guidelines?page-id=1%3A5871&type=design&node-id=866-6862&viewport=-715%2C4663%2C0.23&t=gTXuDP6nmFYtMNkp-1&scaling=min-zoom&starting-point-node -id=866%3A6862&mode=design
Password: keepitup
You can try the app for free with the 7-day free trial, but we can also send you a promo code if needed. We're looking forward to seeing your work!
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https://mojo.so/landing/default
Mojo is a sexual wellbeing app that helps men overcome psychological erection issues. Mojo gives you the same information and exercises a sex therapist would give a guy with erection issues. Here’s how:
- Help control your stress response = The theory boils down to this: if your brain can relax, your body can get an erection. From exposure techniques to learning how to control negative thoughts, Mojo has everything you need to get your brain back on your side.
- Get in touch with good sexual cues = We’ll make sure you tap into your sexual potential so there are no more wasted opportunities. Our expert-crafted courses will help you boost your libido, upgrade your intimacy, and stop depending on old masturbation habits.
- Put it into practice in the bedroom = You'll translate your new sexual confidence into the bedroom with arousal exercises, sex skills, and communication techniques. Whether you have a steady partner or you’re still dating, we’ll help you perform with confidence.
Please use the following prompt as the hook. Be creative about how you demonstrate this visually, but please make sure you read the brand guidelines:
POV: You used an app called Mojo to overcome erection issues.
After the hook, please take some of the following talking points to explain more about Mojo. Feel free to alter the wording to match the theme of your video, or add additional explanations to make sure the video feels cohesive. Please use a mixture of shots of talking to the camera, using the app, general lifestyle shots, plus any other relevant shots to keep and maintain attention throughout the video.
- Young, healthy men like us don’t need pills, pumps, or supplements rammed down our throats. Building on over 60 years of sex therapy, the Mojo app gives guys the psychological solution they really need. Finally, we can understand what’s going on inside us and take action.
- Using clinically proven techniques, Mojo members can take control of what happens in their minds and bodies during sex. This helps them get an erection, keep an erection, and live their intimate lives to the fullest.
- Even though 50% of guys in their 30s have erection issues, stigma means that most feel too ashamed to ask for help. But Mojo normalizes erection issues with real faces, real stories, and a community of real men. This helps members offload shame, get motivated, and crush their sexual anxieties.
- On average, 6 in 10 marriages are unhappy, and only 17% of people in relationships are content with their partner. In our paradoxically hyperconnected yet lonely world, Mojo believes that it is possible to reverse this by repairing our most important relationships first, the intimate ones. That’s why Mojo focuses on sexually enlightening humankind and imagining a world that knows that sex and intimate connection is not a nice to have but totally imperative to our physical and mental health.
- Mojo is built on science, data, and clinically validated techniques from psychosexual therapy.
- Mojo works with sex experts to build courses and design actionable exercises that help members elevate their sexual well-being and overcome challenges in the bedroom.
- Mojo’s sexperts include psychosexual therapists, clinical psychologists, physiotherapists, sex coaches, meditation coaches, urologists, and nutritionists.
- The therapeutic basis for Mojo is psychoeducation, stimulus control, exposure therapy, sex skills training, and cognitive restructuring.
- In fact, Mojo started with a vulnerable conversation. Back in 2019, cousins Angus and Xander changed their lives when they opened up about their struggles with erection issues. Through Angus's sex therapist mother (a handy connection), they built a network of psychosexual experts and designed the first app dedicated to men's sexual well-being.
- Since launching in 2021, Mojo now has 150,000 users in 155 countries and counting.
- We all know the importance of maintaining our physical and mental wellbeing. But thanks to shame, myths, and outdated expectations, sexual wellbeing is routinely undervalued. While we optimize our diets and invest more and more into our self-care, we’re leaving one pillar of wellbeing in the dark.
- If a man struggles to maintain his erection, his sexual wellbeing is in crisis. But crisis points aren’t the only times where you need to look after your sexual wellbeing. Think for a moment about how we approach physical wellbeing. If you had a sports injury, you'd go through rehabilitation before returning to a regular exercise plan. But this time you might prioritize stretching and recovery to avoid another issue that could take you out of action.
- Mojo is the first step towards a future where people recognise that sexual intelligence (SQ) is as important as their cognitive intelligence (IQ) and emotional intelligence (EQ). A sexually enlightened person is someone who can be self-reflective and has an awareness of themselves and their influence as a sexual being and how that affects others.
- With Mojo you can imagine a sexually enlightened world where everyone can apply this same wisdom to their sexual wellbeing. This means everyone can create intimate connections and lead healthy relationships as their authentic selves.
After this, please end with the following CTA: “Try Mojo’s 7 day free trial today”.
At the end, please go through your subtitles and make sure the following words are censored throughout your subtitles like so:
Sex → S*x
Penis → P*nis
Sexual → S*xual
Sexually → S*xually
Porn → P*rn
.svg)
Mojo is a sexual wellbeing app that helps men overcome psychological erection issues.
https://www.figma.com/proto/GBL3CNWXPyXjKerwmYz4Y6/Brand-Guidelines?page-id=1%3A5871&type=design&node-id=866-6862&viewport=-715%2C4663%2C0.23&t=gTXuDP6nmFYtMNkp-1&scaling=min-zoom&starting-point-node-id=866%3A6862&mode=design
Password: keepitup
The Mojo story:
Mojo began back in 2019 as a vulnerable conversation between 2 cousins.
On a long car journey, Angus admitted to Xander that he was struggling to get it up. His world was crumbling. He felt broken.
Fortunately, he'd found the right guy to confide in. Xander shared that he'd been struggling with his erections throughout his 20s.
50% of Millenials and Gen Z struggle with psychological issues. So you'd think there would be plenty of support out there. But men's sexual problems were (and still are) surrounded by shame and a hell of a lot of misinformation.
There was no affordable, accessible, and reliable solution for psychological erection issues. So it’s no suprise that 75% of men with erectile dysfunction (ED) don't seek any help for it.
Angus and Xander wanted to change this. They
co-founded Mojo and set out on their mission to elevate the world's sexual wellbeing. Their first port of call? Helping men aged 18-40 overcome psychological erection issues for good.
Talking about Mojo:
Today, Mojo is a sexual wellbeing app. It has over 100,000 members in 115 countries.
The app contains a digital program of learning courses and sex therapy exercises.
We created the program with our psychosexual experts. It addresses ED’s biological, social, and psychological factors.
We’re the next evolution of wellbeing:
Wellbeing and the way the world thinks about it has evolved in waves.
Consider how much physical wellbeing has changed in the last 5 decades. In 1970, 127 people ran in the first New York marathon. By 1999, it became the 30,000-people event we know today.
As fitness crept into the cultural consciousness, we saw quick fixes. Diet pills. Fad diets. Gimmicky fitness equipment. It took time, but customers and brands figured out that physical wellbeing was about behavioral change. And we now have the Nikes, Pelotons, and Stravas of the world.
Hold that thought, and think about the last 2 decades and the rise of mental wellbeing. People are now realizing that positive mental wellbeing needs an ongoing investment. But at first, the market was swamped with medications and lazy shortcuts before the Headspaces and Calms of the world took root.
So have we reached peak wellbeing enlightenment? By no means.
The way we connect on our most intimate level is in crisis. Half of all young people struggle with psychological sexual issues at some point. And the leading solutions are all quick fixes. Viagra. Numbing wipes. Pumps. These are barely solutions. They’re crutches that hide the real psychological problems beneath. But these quick fixes have set the stage for what’s about to come next.
Sexual wellbeing will define the wellbeing space over the next 2 decades. And Mojo is going to be right at the front. We exist to tell the world something it should already know. Invest little and often in sexual wellbeing, and you'll create intimate connections and lead healthy relationships as your authentic self.
Brand principles:
- We’re boldly vulnerable because we talk about things that people are usually ashamed of. We wear our shame and struggles as a demonstration of strength, not weakness
- We’re assertive because we bring credibility, scientific fact, and clear direction. We also care for our users and we will fight for them
- We’re leading a revolution because we invite users to overthrow the pressures they face. This includes broken or problematic sexual scripts. We support individuals and (hu)mankind to fundamentally change their approach to sex and relationships
- We’re keeping it real because we must be genuine and sincere with our users. Users need pragmatic, tangible, trustworthy things they can relate to. They do not need lofty ideals, snobby superiority, mumbo- jumbo, or scammy promises
- We’re introspective and considered because we’re inspired by the change we can achieve with conversations, self-reflection, thinking in new ways, and the stuff that happens in therapy.
Personas
Our personas are based on data from user interviews, our onboarding flow, and engagement analytics. Overall data shows that our user base is split as follows:
- 87% of our users are under 45
- 69% of those are under 35
- 31% of those under 35 are under 25
In relation to their current relationship status:
- 35% long term
- 28% new relationshi p
- 24% single
- 10% not dating
Our user population identify themselves as:
- 91% straight
- 4% gay
- 3% bi
- 1% figuring it out
We tend to take inspiration from companies such as Headspace, Habito, Tony's, Patagonia, and Boys get sad too.
Please see the brand guidelines for more examples of inspiration: https://www.figma.com/proto/GBL3CNWXPyXjKerwmYz4Y6/Brand-Guidelines?page-id=1%3A5871&type=design&node-id=866-6862&viewport=-715%2C4663%2C0.23&t=gTXuDP6nmFYtMNkp-1&scaling=min-zoom&starting-point-node-id=866%3A6862&mode=design
Password: keepitup
- Boldly vulnerable = We’re bold by talking about sensitive things confidently. In a way that others don’t. We revel in being vulnerable. We’re inspired by the change we can achieve with conversations, self-reflection, thinking in new ways, and the stuff that happens in therapy.
We don’t squirm when talking about erection issues or things that men are commonly ashamed of. We do this all so confidently that it stops people in their tracks. We feel like a new stronger type of masculinity, and men aspire to be part of our community.
- Assertive = We’re intelligent. Everything we do is thoughtful, sharp, and informed. Working with renowned experts gives us credibility. That gives us the license to be assertive because everything we do has a foundation in science. We care so much that we are willing to stand up for what we believe in. We do not shy away from a conversation. We call out other people’s bullshit.
- Leading a revolution = We’re innovating a new product, and creating a whole new category. This means we do not play into the stereotypes. We reject outdated and problematic ideas about sex and masculinity. We won’t promote macho-masculinity that measures itself solely on performance. We’re not like the D2C medication companies who shout about the issue but then convince men they need a discreet solution. No cliched euphemisms. No playing into lad culture just to get noticed. No superior chest beating. Also we don’t feel like medical brands of old. Feeling medical is just a way of scaring men into action.
We feel new, innovative, modern, consumer-facing, and like a tech product. Because we are.
- Keeping it real = We keep it real by being authentic. We’re down to earth. In a space that has been dominated by gimmicks, spam, short-term fixes, everything we do is real. Nothing bombastic. Men need pragmatic, tangible, trustworthy solutions. So we cut weasel words, the unproven woo-woo, and the false promises.
When you experience Mojo, it should feel like you are talking to your friend, who is an off-duty doctor at a party. We’re logical and relatable. No smoke and mirrors. No snake oil. We go out of our way to be trustworthy. We are transparent with our approach and limitations. Our product is not trying to turn you into a Casanova or off-duty porn star.
- Human centred = To keep Mojo real, we value real people, real stories and real examples. We don’t make things up. Being vulnerable and open as a brand is essential to the core of who we are. When we look at designing with that in mind, we focus on the following:
- Human faces
- Real user stories
- Examples rooted in reality
- Human connection not selling tools
- No new-age, pseudo-science or gimmicky bullshit
- High-production value = We live in an information age where most content is free. Ours is not. That is our business model and how we survive. We know from members that as a result of this, we have a premium price tag perception. This is rooted in the cost of the product, the type of solution we offer (long-term) and expert made. To convey this in design, we do the following:
- We aim to create a premium brand look and feel
- Pixilated and stretched imagery, fluffy copy and cliches is unacceptable
- High quality and premium doesn’t mean bells and whistles - less is more. High quality can be simple and clean.
- Premium always means non-staged imagery that feels real and authentic
- Visiting the doctor or hospital for erection issues makes members feel broken. Our users are not broken. What they are struggling with is a case of poor sexual wellbeing. We aim to remove the feeling of being broken that traditional medicine gives members. We’re experts and we’re here to help you overcome, not diagnose and give pills for a problem.
- Our designs feel expert but never clinical or medical
- We are the positive reinforcement and user needs to have hope
- We use scientific language as we’re experts but we make it understandable and accessible to the layman
Here are some general ToV principles:
- Write for people with psychological erection issue who are between 18 and 40 years old
- Reassure, respect, and normalize
- Right now we don’t write for or address healthcare professionals
- Are clear — we never let leaning into a tone of voice compromise clarity
- Communicate our identity using tones of voice based on our brand principles
- Write to a reading age of Grade 9 or below — you can calculate reading age with tools like Hemingway
- Write in US English
- Educate and inform by translating science and sex therapy
- Explain why — this means we back everything up with the rationale
- Give users the tools, knowledge, and motivation to change
There are more details on tone of voice in our brand guidelines doc: https://www.figma.com/proto/GBL3CNWXPyXjKerwmYz4Y6/Brand-Guidelines?page-id=1%3A5871&type=design&node-id=866-6862&viewport=-715%2C4663%2C0.23&t=gTXuDP6nmFYtMNkp-1&scaling=min-zoom&starting-point-node-id=866%3A6862&mode=design
Password: keepitup
We tend to take inspiration from companies such as Headspace, Habito, Tony's, Patagonia, and Boys get sad too.
Please see the brand guidelines for more examples of inspiration: https://www.figma.com/proto/GBL3CNWXPyXjKerwmYz4Y6/Brand-Guidelines?page-id=1%3A5871&type=design&node-id=866-6862&viewport=-715%2C4663%2C0.23&t=gTXuDP6nmFYtMNkp-1&scaling=min-zoom&starting-point-node-id=866%3A6862&mode=design
Password: keepitup
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