Video Brief: UGC - Using Embryolisse Lait-Crème Concentré After the Beach/Pool
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create a 30-second user-generated content (UGC) video where the content creator showcases Embryolisse Lait-Crème Concentré as a perfect post-beach/pool moisturizer.
The video should be visually engaging, with a captivating first 4 seconds, and include a call to action to shop at the Embryolisse TikTok shop.
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Lait- Crème Concentré:
Description:
- Best seller since 1950. The ideal moisturizing care in all circumstances
- Make-up base to moisturize and protect, beauty mask and even cleanser and make-up remover. It is also a soothing after-sun product and aftershave care. As a result: the skin is suppler, more elastic, smoother, plumper, and very soft.
Key Features:
- Multi-purpose: It’s a 6-in-1 product.
- Versatile: Suitable for all skin types, including sensitive skin
- Nourishing: Enriched with shea butter, aloe vera and other natural ingredients to soothe and replenish the skin
Benefits:
- Hydrates and softens the skin, leaving it smooth and supple.
- Creates a smooth canvas for makeup application, extending its wear and enhancing its appearance.
- Gently removes makeup and impurities without stripping the skin's natural moisture barrier.
Key Messages:
- Highlight Embryolisse Lait-Crème Concentré as an essential moisturizer after sun exposure.
- Showcase the product’s hydrating and soothing benefits for skin that has been in the sun or chlorine.
- Encourage viewers to purchase the product through the Embryolisse TikTok shop.
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Content Guidelines:
Impactful First 4 Seconds:
Start with an eye-catching scene to capture attention immediately.
Example: The content creator walking out of the water, with sun-kissed skin and a big smile.
Introduction to the Scenario:
Briefly introduce the setting and the post-beach/pool routine with a text overlay: “Post Beach/Pool Skincare!”
Showcasing Embryolisse Lait-Crème Concentré:
- Highlight the product as a key part of the skincare routine.
Example: The content creator reaches into their beach bag or poolside bag and pulls out Lait-Crème Concentré.
Application and Benefits:
- Demonstrate applying Lait-Crème Concentré to the face and body, focusing on its smooth texture and quick absorption.
- Emphasize the hydration, soothing properties, and the glow it adds to the skin.
Final Look and Call to Action:
- Conclude with a shot of the content creator’s refreshed and glowing skin, encouraging viewers to try the product.
- Include a text overlay with a call to action: “Shop Embryolisse Lait-Crème Concentré at our TikTok shop!” along with the Embryolisse logo.
Storyboard Outline:
0-4 Seconds:
The content creator emerges from the water or pool, with a big, refreshing smile and sun-kissed skin.
Text overlay: “Post Beach/Pool Skincare!”
5-10 Seconds:
The content creator reaches into their beach/pool bag and pulls out Embryolisse Lait-Crème Concentré.
Close-up shot of the product being held up, with the sun shining in the background.
11-17 Seconds:
Demonstrate applying Lait-Crème Concentré to the face and shoulders, showcasing its smooth texture and quick absorption.
Highlight the soothing and hydrating effects, with the content creator’s skin visibly glowing.
18-25 Seconds:
Show the content creator applying the product to their body, focusing on areas that may have been exposed to the sun or chlorine.
Quick shots of the product being massaged into the skin, with a focus on the refreshed, hydrated look.
26-30 Seconds:
Final shot of the content creator’s radiant skin with a text overlay: “Shop Embryolisse Lait-Crème Concentré at our TikTok shop!”
Include the Embryolisse logo and a call to action to encourage viewers to shop.
DO
- Please film in natural bright light
- Send the Raw content
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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CELEBRATING BEAUTY THE FRENCH WAY: CHIC, EASY, NATURAL, PROVIDING HIGH TOLERANCE AND EFFICACY TO ALL SKIN TYPES
Ever since Embryolisse was created by a dermatologist in 1950, it has demonstrated a unique savoir-faire in minimalist formulation based on the knowledge of the skin’s essential needs: hydration, nutrition and protection.
Embryolisse is a family-run laboratory that designs and manufactures all its products in France, with a rigorous selection of the best natural active ingredients, in eco-designed packaging (historical choice of aluminum, infinitely recyclable).
With its multi-functional products, Embryolisse has always simplified beauty to make it more effective, practical and accessible with a comprehensive selection of products, from skincare to beauty with its Artist Secret range.
Today, the performance and reliability of our products are universally acclaimed by pharmacists and make-up artists all around the world.
Caudalie, Avene, Nuxe, Cerave, Dermatologica
Casual
Caudalie, Avene, Nuxe, Cerave, Dermatologica
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