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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Dog Joint Care Product (PDOL - 4)
Brand
Bind Media
Brand
Pet Drugs Online
Compensation for this project
$155
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We are on the look out for a dog parent with a dog that has joint/mobility issues or whos breed is prone to joint issues to demonstrate one of our joint care supplements. We want the video to be as natural as possible, so whilst we have provided a script, we are happy for you to adapt the way things are said to make it more natural for you to say. Ensure to show yourself giving the tablet to your dog and include lots of shots of your dog running around and having fun! We’d love for your dog to be doing something mischievous in the hook to help capture attention! Or show the problem before you show the solution and outcome.

We do ask that you try to retain the meaning and that you do not amend any of the hooks. 

We will send you a joint supplement of your choice https://www.petdrugsonline.co.uk/shop-by/dog/dog-conditions/dog-joint-supplements we recommend the YuMove products! 

Pet Drugs Online is an online pet store that stocks everything from prescription medication to food and toys all of which are approved by vets.

Please note: Unfortunately, we aren’t able to work with any flat-faced dog breeds (brachycephalic) e.g Pug, French Bulldog, English Bulldog etc.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We will send you a joint  supplement of your choice https://www.petdrugsonline.co.uk/shop-by/dog/dog-conditions/dog-joint-supplements we recommend the YuMove products!

Main Concept
Script/Description of Scenes

Hook 1 

Do bad joints run in your dogs breed? You need to hear this!

Body

My dog, {dog name}’s breed is prone to bad joints and mobility issues, so it was really important to me that I get ahead of the problem so that {he/she} can continue to live {his/her} best life! 

I decided to try Joint product/YuMove’s Joint Care supplement as I read online that Vets recommend it for easing pain and stiffness. It’s also great for preventative care and helps keep {his/her/dog’s name} joints healthy .  

{Explain how you give them to your dog, We find that a lot of dogs will just eat them because they are flavoured if not hiding it in food works!}

I buy my Joint product/YuMove from Pet Drugs Online, the price is great and I can order them on subscription so I never run out.

CTA

Head over to Pet Drugs Online today and keep that spring in your dog's step!

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Hook 2 

Here's how I look after my dog's joints!

3rd Variation
About the client
Name
Bind Media
Pronunciation
Social Media
Category
Marketing agency
About

We're an independent, specialist paid media agency, based in Bath, UK.

Passionate about the businesses we work with and working hard to empower them with a range of services that produce exceptional results, time after time.

Paid Media

Performance Creative

Conversion Optimisation

Website Analytics & Tracking

Brand Guidelines

Journey Further, Launch Online, Impression

Tone of voice

Informal yet Authoritative

Friendly yet Knowledgeable

Accessible yet Technical

Playful yet Articulate

Modest yet Bold

Competitors/similar brands

Journey Further, Launch Online, Impression

Details on brand
Name
Pet Drugs Online
Social Media
Category
Pets
About
Pet Drugs Online is over 15 years old and trusted by thousands of pet owners in the UK. Low prices, high convenience supplier of quality, vet-approved pet supplies straight to your door.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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