USP Focussed Morning Routine for Functional Mushroom Company Coffee
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Video to be how the coffee is used in your morning routine. aesthetic shot of creator making the coffee with a focus on the packaging and branding to help with brand awareness. Important that we get the core values and aesthetic of the brand across in the video
TIP: must have an espresso pot, cafetiere or other coffee maker
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Make natural and authentic to you! Slight tweaks to suit tone of voice are all good - we of course want you to be authentic however, no huge changes please!
Hook: Decaf with a different kind of kick
Scene: Creator is in their kitchen, preparing their morning coffee
Script:
I love the taste of proper fresh coffee, but I'm not always in the mood for caffeine. So I was intrigued by this Ignition Blend from The Functional Mushroom Company – this is a decaf with a big difference
{holds up product to camera}
Instead of relying on caffeine, Ignition gets its kick from Cordyceps mushrooms. This powerful adaptogen enhances cellular energy production, giving you steady, sustained lift throughout the day.
(graphic popup):
x Caffeine
✓ Cordyceps
Natural energy
No anxiety
Unlike most other mushroom coffees that use cheap instant stuff in horrible sachets or stale, mass-produced beans, Ignition is made with single-origin, high-altitude Colombian beans that are naturally decaffeinated using a chemical-free sugarcane process. They're roasted and ground to order, infused with a potent 10:1 Cordyceps extract and delivered fresh to your door.
{creator takes a sip of coffee}
The result is a properly delicious cup of coffee that energises your body and mind without the anxious buzz or afternoon slump. It's my go-to morning ritual for days when I want to skip the caffeine but still need to on my A-game.
CTA: This is a must for me every morning, recently subscribed and get 15% off every month!
We want to build credibility / authority This doesn’t mean we can’t be playful / humorous - we definitely can be - but it needs to operate within our brand ethos - see for example “Your Brain on Lion’s Mane” (in our visual assets). Visuals are very important - we must never use low-quality imagery, and we must maintain a consistent, on-brand look and feel
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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