Organic UGC for Smol - Home Bundle
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd love for you to get creative and create organic-style UGC for a chance to be featured on Smol's social media! You are invited to create at least 1 video featuring the products, addressing the relevant pain points and positioning the gifted product as the solution.
This brief contains relevant information about the product, as well as Smol's typical brand guidelines.
You're welcome to create and submit as many videos as you'd like, and Smol may purchase as many as they'd like!
Please upload to Twirl by February 23, 2024.
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Smol Home Bundle - https://drive.google.com/file/d/147q6kW8Bg7rT9JLDjyGtJ13y1B7TcXyw/view?usp=sharing (full product info)
Please create a script that is authentic and natural to you!! You may also come up with a concept that has no voiceover, if so, please ensure there are text call-outs to still narrate the video.
We encourage you to hop on current trends, be creative, or simply create a video that sounds like a genuine customer review.
Remember, authenticity is key! Be yourself :)
‘Traditional’ (yet effective) UGC Story-lines
- Benefits -> Problem or Opportunity -> Solution
- What -> So What -> Now What
- Past -> Present -> Future
Objective: Increase brand awareness, engagement, and sales of the product.
Key thing to mention - "Get all this for just £9"
Core messaging: highlight the cost-saving element of the home bundle + better for the planet as an added bonus.
Duration: The length of the video is also up to you - it can be up to 15 seconds for trend style content, 15-30 seconds, or 30-45 seconds.
One thing to note is the product will soon go through an update (price and packaging will look different compared to what you see on the website at the moment), so pls only use the product details that is shared in this brief. That would be £9 for the 6 products (+ £3 shipping). The previous price (and what you see on the website now is £11 + free shipping). So the messaging would be around the lines of 'Get all this for just £9'
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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We make household cleaning products that are better for the planet. Whether that's laundry detergent, dishwasher tabs, surface cleaning sprays, we've developed products that are 100% plastic-free and with fewer chemicals. All this without sacrificing cleaning performance.
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.