3 Things About Energy Drinks
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
Project Name
3 Things About Energy Drinks
Brand
HOLY Energy GmbH
Brand
Compensation for this project
$100
Duration
30-60 seconds
Format
Physical product
Yes
The Brief
Description
We'd like a fast cut unboxing style videos for paid ads.
The products are as follows: HOLY Energy Starter Set
Videos should communicate the benefits of HOLY (education) and highlight the discount we have on the HOLY starter packs. (full scripts provided below)
# Variations
Additional Variations
Inspiration
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
- HOLY Energy® is your tasty and healthier alternative to conventional energy drinks - without sugar, without taurine and without artificial flavourings.
- HOLY Energy® offers you a fruity, intense flavour paired with a long-lasting energy boost thanks to NewCaff® and many other functional ingredients. And with less than 20 calories per serving.
- The starter set contains 7 fruity, delicious flavours + a free shaker
- For more product info check out our slide deck: https://www.canva.com/design/DAF65Uve9VI/672PWyECoE2DL_eGl3-v0Q/edit
Main Concept
Script/Description of Scenes
✅ All angles must include: “Use code HOLY to save £5” as a caption for ****the first 2-3s of the video.
✅ You're encouraged to take creative liberty while sticking to the key points / theme of the script.
Inspo: https://www.instagram.com/p/C2avBsGgiST/#advertiser
Hook 1: 3 things you need to know about energy drinks!
Education:
- Energy drinks are extremely unhealthy. One big exception: HOLY Energy®. It contains no sugar or artificial ingredients and it’s packed full of vitamins and nootropics
- Conventional energy drinks only give you a short boost. After just 1 or 2 hours its game over. HOLY keeps you awake and focused for longer with it’s NewCaff formula
- Canned Energy drinks are often overpriced. At just 80p per serving, HOLY is much cheaper!
CTA: So what are you waiting for? Use code HOLY to get £5 off!
Additional information
AD SPECS:
- Duration: 30 - 45 Seconds
- Aspect Ratio: 9:16 // 1:1
- Show product in use: i.e. how you mix a HOLY (powder in the shaker, add water + ice cubes, shake & drink)
- Clearly visible captions that fit within META borders. Here is an example of best practice: https://www.instagram.com/p/C1ms33sgMQy/#advertiser
- HOLY must be in CAPS ‼️
- Non-copyrighted music (catchy and upbeat) Available here: https://artlist.io/royalty-free-music
- Ensure you remove the sachets from the box to present the branding / characters on the sachets ‼️
- Feel free to use reviews from this folder https://drive.google.com/drive/folders/15nMptvtvDm5QEqkwjbZ8zXH-62dxPnAo
- Use both Starred reviews & DM screenshots
- Please submit files as follows:
- Final edit (music & subtitles)
- Raw (no music or subtitles)
- Each video should end with a fade out to (at least) 2s black screen
- Get creative: add your own spin to the angles. Whether that is scripting adjustments or creative shots.
- Pixelate any other drinks you show
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
HOLY Energy GmbH
Pronunciation
HO LEE
Website
https://uk.weareholy.com/Social Media
Category
About
We're here to revolutionise the soft drink industry!
HOLY contains zero sugar & less than 20 Kcal per serving. 100% natural fruit flavours and colours - without any questionable ingredients like taurine! We've also thrown in a bunch of vitamins and nootropics to improve concentration and performance
Brand Guidelines
Sneak are our main competitors in the UK
Tone of voice
Casual, funny, high energy
Competitors/similar brands
Sneak are our main competitors in the UK
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Please note: It may take up to 10 min until your assets are shown here.
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