Pooch & Mutt Cheese Fondue Advent Calendar: Skit
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
• Objective: Increase brand awareness, engagement, and sales of the limited edition Pooch & Mutt Cheese Fondue Flavoured Christmas Advent Calendar for dogs.
• Tone and Style: Fun, playful, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way. Think about the cheese tax trend!
• Please add Christmas props and decoration where possible!
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Product Highlights (optional):
• Premium grain-free Advent Calendar: A luxurious holiday treat that’s also health-conscious.
• 1 Delicious Cheesy Meaty Treat behind every door: A surprise your dog will look forward to each day.
• Limited edition cheese flavour: Get it before it's gone! This exclusive cheesy goodness won't last long.
• Treats contain added collagen and probiotics: It's not just tasty; it's also healthy!
• Christmas cheese triangle shape treats behind every door: Adding a fun, festive twist to the daily treat ritual.
Hook Ideas (but not limited to!):
• "The Cheesiest Countdown to Christmas Your Dog Will Love!"
• "Stop Scrolling! Your Dog's Dream Christmas Countdown is Here!"
• "Attention All Dog Owners: Get Ready for the Cheesiest Christmas Ever!"
• "Stop scrolling if your dog loves cheese"
Story & Key Messaging
• We want to really play on the cheese flavour in this video so the script is very open to the creator, feel free to use trending ideas or sounds. The idea is the "CHEESY" Christmas, making light of the cheese flavoured treats in the calendar, we could go very over the top with Christmas outfits, or cheese jokes, whilst highlighting how fun (and cheesy) it is to countdown to Christmas with your dog.
• The skit leverages cheesy humour (pun intended) and slapstick comedy to showcase the fun that the advent calendar can bring to both dogs and their owners.
The skit portrays the advent calendar as a means to bring joy and foster friendship, making it a must-have for the festive season.
• Outro/CTA: (This is a limited edition product so show urgency to buy)
Example: “Pooch & Mutt cheese-flavoured advent calendar. Bringing joy, fun, and a whole lot of cheese to this festive season. Get yours now before they're gone and let the cheesy countdown begin!”
We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!
If you haven't already, please send a photo/video of your dog to rachel@usetwirl.com!
Video editing requirements:
• Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
• Showcase a happy excited dog with a lot of movement and energy where possible.
• Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
• Voiceover/Text to speech to be very enthusiastic.
• Please film in natural light and in high-res and no blurry footage.
• Add engaging captions to your video and remember to submit the version without!
• Keep it lively and energetic - we want to encourage the audience!
• Please don't sound like you're reading off a script.
• When writing the brand name in captions use 'Pooch & Mutt'.
• Share your storyboard with Rachel prior to filming
• Please ensure music used in videos are cleared for commercial use
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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