THIX - I won't be buying Shampoo this again...
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This project requires a physical product
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thank you! Your submission has been received!
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Project Summary
Project Name
THIX - I won't be buying Shampoo this again...
Brand
Otherway London
Brand
THIX
Website
https://thixhair.com/Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes
The Brief
Description
We'd like a 15-25 second clip to use across our social channels and paid media.
# Variations
Additional Variations
Inspiration
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
Deep cleansing daily Caffeine Shampoo with Proteins and Vitamins for thicker, stronger and healthier hair. Formulated by experts in the UK using scientifically proven ingredients.
Main Concept
Script/Description of Scenes
- Hand Places Down Shampoo Bottle to Fill Shot
TEXT OVERLAYS FILLING SCREEN “I WONT BE BUYING THIX SHAMPOO AGAIN”
Voiceover - “I won’t be buying THIX Shampoo again!”
- Text Disappears Pick Up Bottle and Show Smiling Face
Voiceover - “… For at least another month.”
- Tipping Shampoo into hands and lathering
Voiceover - “Because its lasted me absolutely ages.”
- Montage of Washing Hair - Try and Film in different lights and move things around bathroom to make it seem like different occasions.
Voiceover - “I’ve been using THIX for a month now - in that time my hair has grown faster, feels thicker and I’ve seen less breakage and more baby hairs.”
- Hand running through Thick Hair
Voiceover - “I can’t wait to see what it looks like in another month”
- Smiling, Holding up the Bottle with a thumbs up.
Voiceover - “Use the code below to Try THIX today for £10”
Additional information
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
Otherway London
Pronunciation
Website
https://otherway.com/Social Media
Category
Marketing agency
About
Born in 2013, Otherway is a strategically-led studio where design and communications work together.
We launch, transform and invest in brands to create a more positive future.
Based in London and San Francisco, our multi-disciplined team is a collaboration of strategists, designers, writers, creatives, producers and digital experts – all full of smart ideas and a fearless attitude to help our partners succeed.
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
THIX
Website
https://thixhair.com/Social Media
Category
Beauty/Cosmetics
About
Created for real people, with real results. We know first-hand how life changing thinning hair can be. So, we created THIX as a trusted and reliable solution to look after the hair you’ve still got, whilst you’ve still got it. In an independent study, 82% of users said their hair was thicker after using THIX.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
Your content
Your uploads
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Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.
Upload more contentYour content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.
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You have applied, and the brand is currently reviewing all applications. If successful, we'll reach out with next steps soon!
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