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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Daily Support CBD Capsules
Brand
Dr. Watson
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We aim to create an authentic and passionate UGC video that highlights the benefits of our daily capsules without explicitly mentioning CBD. The video should convey a sincere and relatable message, focusing on the natural and convenient aspects of our product.

If you are into hiking, yoga, dancing, pilates, gym, anything sports, lifestyle, outdoorsy, etc, please feel free to use it as reference!

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Our Soft Gel CBD Capsules are the ideal daily supplement to naturally support and maintain your mental and physical health. Each Vegan Shell capsule contains a precise dose of CBD (20mg), with added Vitamin D3 which is essential for keeping bones, teeth and muscles healthy. These CBD capsules are a perfect alternative to CBD oils if you want to keep your daily intake of CBD precise and consistent, without any mess or waste!

Main Concept
Script/Description of Scenes

Here are some ideas of what we think could be interesting and engaging for people 😎

BY ALL MEANS USE YOUR OWN WORDING! We love to see people's personalities shine through! If you are into hiking, yoga, dancing, pilates, gym, anything sports, lifestyle, outdoorsy, etc, please feel free to use it as reference! After all, we love getting active and anything nature. If you are a couple feel free to invite them into the video. 

If possible, filmed outside in nature. 

SCRIPT: This is how I stay stress free and am able to get things done during the day. 

Dr. Watson daily support capsules. 

(show the container, take it out of a bag or purse)

I wanted to add a supplement to my daily routine and I wanted it to be something that would help take away my anxiousness so I could be more productive and concentrate better throughout the day. I found this small, local brand based in London - they’re growing really fast because of how natural and effective their products are. They use high quality ingredients, no artificial or synthetic additives - they really focus on creating formulas that actually work without using any man made ingredients. Unlike other brands, they are European GMP-certified, non-GMO and free from chemicals, pesticides and herbicides. We put so much artificial stuff in our bodies daily, it feels good to know you can take a supplement that is natural and won't have any detrimental side effects for you in the long run like other anxiety medications.

(show a close up of the capsule)

So the way they formulated the capsule is so that it protects what's inside of it; the shell doesn't disintegrate with stomach acids. You can be sure you are getting all of the goodness inside and it's properly releasing in your body. It has helped me with stress relief, reduces inflammation, enhances my mood, promotes recovery, helps me have more mental clarity by reducing anxiety and even helps me sleep better at night. 

This has been a game changer for me, go check them out and use the following code for a discount. 

Another idea:

Video yourself doing yoga, coming back from pilates, getting ready to go workout or hike, going to work, going on vacation, etc, then show the bottle and start talking about it.

Additional information

DO's:

  • DO focus on authenticity and sincerity.
  • DO highlight the convenience and portability of the capsules.
  • DO show a balanced lifestyle and various daily activities.
  • DO use a trending sound or something simple and funny if it fits your style.
  • DO create a script that feels natural and authentic to you.

DON'Ts:

  • DON'T use the word "CBD" in the video.
  • DON'T make the content appear "scammy" or forceful.
  • DON'T over-animate the content; keep it simple and relatable.

----- best practises:

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Dr. Watson
Pronunciation
Social Media
Category
Health/Wellness
About

Our Story : The history of natural remedies spans millennia, rooted in the traditional healing practices of ancient civilizations. In today's age of prescription pain killers, mass anxiety and social media addictions we believe these secrets have been forgotten. Our passion is to rediscover & share natures secrets. In 2015, our journey began with a quest around the globe to discover natural ingredients that would form the essence of our products. We went to villages and spoke to the locals and discovered the history and lore around these natural ingredients! The list extends beyond 50 natural ingredients and continues to grow, showcasing the richness and diversity of nature that defines our product offerings.

The Dr Watson® range was designed to "Activate Life" in people in the most natural and enjoyable ways. Whether it’s our potent broad spectrum Goodnight Oil, vegan CBD dark chocolate, functional mushrooms, or our patented medicinal hemp capsules, Dr Watson® guarantees the highest quality and efficacy.

Our Values : The 3 T's : Transparency, Trust, Traceability. 

Some of our slogans include : "Activate life!" // "Ancient remedies for modern times."

Brand Guidelines

Puresport, Space Goods, Dirtea World, Trip Drinks

Tone of voice

Informative, authentic, passionate, sincere. 

Competitors/similar brands

Puresport, Space Goods, Dirtea World, Trip Drinks

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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