Value point 5 - Sidekick Home
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
This video is to demonstrate how teamwork and collaboration makes the dreamwork in sharing the responsibility of planning, shopping and cooking. In particular how using the Sidekick Home plan. You will need to start a 30 day free trial and then upgrade the trial to the 'HOME' plan, which you can find in the settings. You can then invite your partner or up to 6 members of your family by sending them the link. If you provide your email address, we can give you access free as well after the trial.
you Must live with a partner or family
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Are you stuck for meal ideas every evening? Looking at the empty cupboards or feeling overwhelmed at the choices in the supermarket? Is it a battle to decide what to cook with your partner?
This video is to demonstrate how teamwork and collaboration makes the dreamwork in sharing the responsibility of planning, shopping and cooking. In particular how using the Sidekick Home plan helps reduce the mental load of deciding what to cook EVERY evening (planning) and makes it collaborative, but also importantly making food shopping a breeze (or nudging them when it’s your partner’s turn). Cooking banging recipes and with awesome ingredients in the evening shouldn’t be a chore. Sidekick nails all the thinking, so cooking at home becomes simple, stress free and fun to share. Food is better shared together.
Quotes from our users:
“My wife and I are even closer now that we share the kitchen and cook meals together”
“The smile on my girlfriends’ face when she eats the food I cook us”
“Grocery shopping was always a heated discussion in our household as we had trouble choosing what we wanted to cook for the week. Sidekick has changed that”
"I was sick of coming up with meal ideas, why does the family keep responding with I don't know or I don't care. No everyone collaborates and it’s amazing"
Align the story into your personal day-to-day cooking challenges and experiences of you and your partner/family and how Sidekick has helped solve them.
HOOK: The first shot has to feature a face, reaction and sense of place.
Key Message (Why You Care | Why Others Should Care in first 5 seconds)
= No more fighting over who will cook dinner! Or, my partner never used to cook and look at them now!
Begin with the ‘wow’ shot alongside key message (Food porn/reaction/attention grab in first 5 seconds)
= Focus on the finished dishes you made and your partner/family made and perhaps show side by side with the image from Sidekick to show that they look the same! Demonstrate pride in making this incredible food and now everyone in the household is fighting for who’s turn it is to cook.
BODY
Main Section (usually explaining or exhibiting something that can be replicated by the viewer a balance of aspiration and achievability is important here)
= Go back over the process and story. Show how easy the process was from everyone in the household collaborating on deciding/planning what to cook for the Weekly Menu on the app, and feeling inspired by the choices (show that it can be done on the move/commute/after a busy day). The ease of buying the ingredients and creating one household list for the week, adding extra items. Then turning your grocery shop into the finished dish with the step by step guides.
Benefits to drive emotive response and build trust (what you’ve learnt, exhibiting experience or expertise and how it could solve other peoples’ problems)
= Re-iterate the value of Sidekick Home e.g. how planning/shopping and cooking is now a collaborative process. Sidekick nails all the thinking, so cooking at home becomes simple, stress free and fun to share.
Summary (ideally a smooth look back to points 1 & 2) - review of the results
Final CTA - Download Sidekick and Upgrade to the Home plan, It’s Free For 30 Days!
Must live with a partner or family
If they love food, that would help
General Filming / Style Notes:
- Technical Specifications:
- All video content to be shot in 4K, 30fps.
- Classic 9:16 aspect ratio.
- All videos to last between 1 - 1.5 minutes
- Quick cuts, no cross dissolves or fades.
- No background music.
- All videos to be captioned by creator.
- Lighting:
- An abundance of natural light is paramount.
- No artificial lighting to be used if possible.
Food Framing
- Tight top downs and well framed plates are preferable.
- 45° camera angles are also favoured.
Personality
- The first shot has to feature a face, reaction and sense of place.
- Fast moving voice over with quick cuts if possible.
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Be honest - how many times have you got home in the evening and thought “I just can’t be bothered to cook tonight”? We get it - cooking in the evening can be a real pain, especially when there’s so many options out there that claim to fix the problem.
But look a little closer and you notice that these options are usually expensive, unhealthy, and not great for our planet. The truth is that these ‘solutions’ offer nothing more than a ‘paracetamol’ to the headache, they’re not solving the real problem.
We want to change that by helping people become awesome home cooks. That means teaching people a better way to plan, shop and cook.
The four of us - school pals from just outside London - started Sorted Food back in 2010 and since then, you might say it’s mushroomed (no pun intended). In fact, it’s turned into the world’s leading online food community - through our YouTube channel, social media platforms and our all-in-one kitchen companion app, Sidekick.
These days, it’s not just about us messing around with gadgets, staging epic cooking battles or competing with each other for laughs. It’s about a community of people (15 million every month) who love to eat, laugh and learn the odd thing about cooking. It’s about connecting people through the awesomeness of food.
Hellofresh etc. and Mealime, Lollipop, Whisk
- We are bold and punchy, we speak with attitude
a) Say more with less words
b) Think how it will look on a poster
- We bring joy into every conversation
- We are cheeky and push the limits, but never cross the line into being rude or crude
- We are a group of friends who speak on behalf of the community, so where possible use inclusive terms such as 'we', 'our', 'us', rather than provide a separation with 'you' or 'them'
- Bet 'it', don't say 'it' - e.g. we don't say we're fun/funny, we just are
Hellofresh etc. and Mealime, Lollipop, Whisk
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