Skincare Video - UGC with your mom / grandma / aunt
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are looking for a mother & daughter duo (or two people who are in different age brackets that look like they can be related - can be grandma, granddaughter, aunt, niece, etc) to feature in our generational skincare campaign. This campaign will encapsulate the magic of Erno Laszlo’s heritage and legacy spanning beyond generations by featuring mother & daughter (figure, it does not have to be your mom, but someone in a visually obvious different age group) at two different points of skincare journey, both using Erno Laszlo products.
.svg)
.svg)
Erno laszlo Skincare Products - we will provide a carefully curated ritual to feature in this video
Please talk to camera in this version similar to COSRX inspo. Intro: Mother saying a version of “This is my X year old mom who keeps her skin glowing with a consistent ritual, we both have different skin types and concerns so here’s what we use”
Middle focused on application to the face with similar voiceover to the below:
First step is cleansing the dirt and pollution from our face, (mom) I use the VTM Cream-to-Foam Cleanser because it’s gentle and nourishing to my dry skin. (Daughter) I use the Sea Mud Deep Cleansing Bar since I tend to have oily combo skin. I like that it exfoliates without stripping my skin dry.
Afterwards, it’s important to hydrate your skin to keep the complexion balanced. (Mom) I love using the Phelityl Night Cream, which can be used during the day as well. It’s extra hydrating with essential fatty acids. (Daughter) Since I have combo/oily skin, I prefer the Mattifying Gel Moisturizer for a lightweight option but even my dry skin dad loves it.
Last step, most important of all is our SPF! No matter what age you are or whether it’s sunny or cloudy, sunscreen is the most important to prevent signs of aging. We both use Beyond SPF.
One person – I love that it has a beige hue to it
Other person – Plus it’s lightweight and strengthens my moisture barrier!
Conclusion: Showing end results of ritual, saying (any suggestions? Check out Erno Laszlo seems a bit weird)
Notes/Brand Requirements:
Do NOT show the paper packaging of Sea Mud, only show the black bar
Do NOT mention any products are good for sensitive skin or acne
Show textures of the product when possible Film in a good lighting setting without a clustered, messy background (bathroom, bedroom, outdoors, etc.).
Nails should be clean/simple, no distracting designs and preferably no neon colors.
Please don’t apply any noticeable filters; if filter is applied, please save a copy that is clean
Please don’t show any other brands
Avoid claims like “this is good for my sensitive skin” or “this helps my acne/breakouts/pimples” - if looking for more talking points please visit website
Please do not talk to camera in this version, and just use VO for the above storytelling, and do a cut down version (similar to Glow Recipe example)
.svg)
For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being.
The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.
In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more.
Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.
WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.