TRESemme US Ceiling Trend
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‍
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
This will be a short video that shows 1 or 2 girls finishing doing their hair, ready to go on a night-out, tapping into the TikTok ceiling trend whilst showing TRES products being used as finishing touches, with a focus on Hairspray.
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We would like our TRES hair spray to be showcased in this video
Starting from above when the camera is already recording, avoiding the floor level scene of the girl(s) reaching the ceiling to set the camera up.
In the ceiling trend style, the video should be filmed from above over the bathroom or in front of the mirror to show as you finish getting ready, make sure this is neutral and aesthetic.
Short and snappy clips to keep it engaging. Setting to look neat and not cluttered, for an aesthetic/aspirational finish.
Must-have shots of TRES being used, with hairspray being only used as the last step (not before styling)
This video should be entertain and engage our audience as it jumps onto a very visual trend.
The aim is to place TRES products and showcase the finished look along with finish outfit, making this piece relatable as well as useful for our audience.
It can include adding other elements, like putting on jewelry to make it more relatable.
Video should include text overlay that reads “POV: Getting ready is the best part of a night out.
Start the video already filming from the ceiling, with the first image being you finishing setting up the camera (so you are up close at first).
Use products accordingly; hairspray is only to set the style as a final step and not to be used as a styler.
Do's:
Start video showing how you finish setting up the phone quickly, already seen from above
Only use hairspray as a last step to set the style and not as a styler
Ensure primary focus is on your hair
Shoot content in a black or white top/clothing
Create contrast with light/neutral environment
Make sure content is bright and energised while also appearing native to the platform
Donts:
No other brands/products/IP – including other products, music, or other elements that you do not own the rights to use commercially
Don’t shoot in black and white.
No dim lighting that makes it difficult to see the light shining off of your lovely locks
No small patterns on attire – these don’t read well on camera
Avoid heavy props, clutter, busy walls or stark white backgrounds
No other brands/products/IP – including other products, music, or other elements that you do not own the rights to use commercially
Don’t shoot in black and white.
No dim lighting that makes it difficult to see the light shining off of your lovely locks
No small patterns on attire – these don’t read well on camera
Avoid heavy props, clutter, busy walls or stark white backgrounds
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