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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Product Demo - Sydecar
Brand
Ballpoint
Brand
Sydecar
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We'd like a product demo for Sydecar's about "I set up my first SPV in just 20 minutes"

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We want to create a UGC-style product tour for the SPV product. In the video, a content creator will talk through the product benefits, and show the product on screen.

Main Concept
Script/Description of Scenes

Hypothesis

We believe that UGC-style product tours are a good way to showcase the product and the problems it solves, due to their personable and social-first style. It’s a concept that’s worked well for other SaaS clients. 

Experiment

We’ll produce a UGC-style product tour for the SPV product. In the video, a content creator will talk through the product benefits, and show the product on screen.

Example:

Weld: https://www.facebook.com/ads/library/?id=6986491548145169   

Design Requirements:

  • Formats required - 1080x1080 and 1920x1080. 
  • Film in natural light, against a clean, minimalist background.
  • T-shirt or shirt that stands out against the background.
  • Add captions throughout
  • Like in the Weld example, alternate between product screens and up-close selfies.
  • Be excited. 
  • Don’t sound like you’re reading off a script.

Headline:

I set up my first SPV in just 20 minutes

Script:

I used to spend hours drowning in spreadsheets trying to manage our SPVs.

But with Sydecar, I set up my first SPV in just 20 minutes. 

All I had to do is create a deal, enter the SPV terms, add the term sheet and invite investors. 

[SHOW PRODUCT - GO THROUGH AND COMPLETE THE FOLLOWING PARTS AS IN https://www.youtube.com/watch?v=o0iLbnLQTHE ]

https://drive.google.com/drive/folders/1vmYb39nvRNWeGvr61f9klej5onT-3tWe

(we'd like the video to show a shortened version of the process (i.e. not all screens that you naturally have to go through in the product - just create a new deal, add company info, add investor, and confirm and close investment).)

The boring stuff - banking, compliance, contracts, and reporting - is all handled through Sydecar. 

I’ve saved so much time not having to go back and forth with accountants and lawyers. 

Now I can focus on networking and making deals.   

Simplify your back-office operations today.

Go to sydecar.io or click the link below.

Additional information

Anyone who looks like they could work in the venture capital world

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Ballpoint
Pronunciation
Am-for-ah
Social Media
Category
Marketing agency
About

Client Obsession

It starts with you the client, and we work back from there. This is core to everything else we do. That means the relentless pursuit of opportunity for your business, and a deep understanding of both your business, and your customers.

Bias for action

We have always been doers. It's intrinsic to our entrepreneurial characteristics. We won't ever sit on an idea until our next catchup, we'll bring it to you when we have it. If 80% of life is showing up, we'll be first to the starting line.

Clear Communication

We hate jargon and unclear comms. Verbosity is the enemy of action. We will be clear when we talk to you. It is also the very best way to speak to customers too.

Curiosity

Great marketing is about curiosity. Why does something work? What others ways could it work? We'll be contrarian when we need to because often the best ideas are counter-intuive, and start with curiosity.

Makers and Hackers

We hate bottlenecks. When we were early employees in startups we knew everyone had to get stuck in. That might mean hacking some thing together in Zapier if it means getting it done today rather than next month.

Brand Guidelines

N/A

Tone of voice

N/A

Competitors/similar brands

N/A

Details on brand
Name
Sydecar
Social Media
Category
Software
About
The opportunity in venture capital is greater than ever. But for aspiring investors, getting started can be intimidating, expensive, and time-consuming. We're here to help! Sydecar is a frictionless deal execution platform for venture capitalists. By pioneering a standardized approach to private investing, we enable capital allocators to identify and back entrepreneurs who are changing the world. Our platform reliably handles back-office operations, automating banking, compliance, contracts, tax, and reporting so that our customers can focus on making deals and building relationships. Sydecar is a private platform rather than a public investing marketplace. This means that your investment opportunities are only seen by individuals that you personally invite to participate. This also means that you control the relationship with your investor network, and Sydecar doesn’t send your investors opportunities to invest with other syndicates or VCs.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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