How to use Fine Hair Curl regime hair products
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are looking for a how-to video including before, during and after shots using our new Windle LAB Fine Hair Curl regime. The creator must have wavey/curly hair. Must include voice, no text to be overlaid.
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Starting hook: I've found it! THE best fix for fine curls, waves and coiled hair.
You are starting with a before look that shows fine flat wavy/curly hair that has very little curl definition and may be a little fluffy looking.
Show your wash and condition routine using Fine Hair Curl Shampoo and Conditioner. Talk about the key benefits of these two products.
On damp hair, apply Fine Hair Curl Thickening cream focusing on the roots to boost volume. Must show the amount you are using, which would be approx 5p-20p size in the palm of your hand before applying. That's all the amount you need. Say you are using this amount too.
While the hair is still damp, apply Fine Hair Curl Enhancer Cream to the lengths and ends of hair. Again we need you to show and tell the amount you are using. Approx 10p size amount.
Distribute evenly and rake through with your fingers or a wide-tooth comb. Show that once applied scrunch or twist the hair to encourage curl formation and dry using a diffuser for best results and a boost of volume. State that this contains the same enzyme that is used in mascara, to give separation and definition.
Once 90% dry apply the Fine Hair Curl Anti-Humidity drops to boost shine and protect against humidity. You should now be able the show and talk about the results of using the Windle LAB Fine Hair Curl regime, Hair looks and feels thicker and has lovely, soft, natural, bouncy curls/waves, with no heavy, stiff crunchy feeling.
CTA: Thicken, tame and define your curls with these ultimate curl companions. > NO curling tools are to be featured in this content.
The video should be around 60 seconds. Please reach out if you need assistance from Twirl to edit your content.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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WINDLE LAB is a premium, sustainable and cruelty-free haircare brand that was created for conscious shoppers to tackle common hair problems with transparency and authenticity.
Our award-winning in-house product development team use innovative formulas with pure ingredients and fine fragrance blends to create award-winning shampoos, conditioners and styling products that promote hair health and deliver salon-worthy results with every use.
KEY INGREDIENTS
WINDLE LAB offers performance-driven styling products that work on all hair types, providing instant results and long-term hair health benefits. Our products are highly effective on fashion shoots, in salons, and at home, and are formulated with antioxidants to prioritise the well-being of your hair, the planet, and individual self-expression.
Our secret to achieving beautiful hair lies in our use of specialist teas bursting with powerful antioxidants, nourishing peptides, and natural ingredients known to promote shine and reinvigorate tired, dull hair – without any harmful hidden fillers or harsh chemicals. Our products work to deeply nourish your hair and improve scalp health, resulting in strong, revitalised hair with a radiant appearance.
WINDLE LABORATORY
Our products are carefully handcrafted through meticulous research and development processes, all carried out in the breathtaking English Lake District. The stunning mountainous scenery of this iconic world heritage site provides the pure, mineral-rich water from which every product is made. Our award-winning in-house scientist studies the molecular structure of hair and scalp, carefully selecting the finest raw ingredients to address common hair concerns and promote long-term health and vitality.
SUSTAINABILITY PROMISE
We take pride in crafting quality hair care products that are luxurious, effective and environmentally friendly. Our clean formulations are free from harmful chemicals including sulfates, propylene glycol, phthalates, formaldehyde and parabens. Beauty should not come at the expense of the planet which is why our packaging is sustainable and recyclable with all products made in England.
'LAB' should be written in capitals
Champo Hair Care, Hair Story,
Casual
Champo Hair Care, Hair Story,
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