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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Hovis - BBQ Burger
Brand
We Are Freak
Brand
HOVIS
Compensation for this project
$110
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We would like a video on making a classic beef burger on a BBQ on a nice sunny day. This content needs to be created ideally outside when its sunny (happy to wait for a sunny day to appear in order to achieve this!) This will showcase all the ingredients, tomatoes, lettuce, beef mince, other add ones and Hovis Premium burger buns packaging/buns being used to make a delicious burger.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Main Concept
Script/Description of Scenes

Ingredients:

  • tomatoes, 
  • lettuce, 
  • beef mince, 
  • other add ons 
  • Hovis Premium burger buns packaging

HOOK: Start with a quick shot of the final product, a delicious burger! 

BODY:

  • Then show all the ingredients, maybe being prepped, chopped, brought etc. 
  • Then onto the cooking! Ideally on a BBQ outside in sunny weather, meat is frying up nicely, cheese/onion added on top and so on. 
  • We then see the final burger at a 45 degree angle slightly above looking mouth wateringly delicious. 
  • Cut to a wide of you (and friends/fam is available) eating the burgers smiling outside on a nice sunny day with the Hovis burger bun packaging subtly in the background. 
  • Feel free to add ingredients but please keep a minimum of beef mince, cheese, tomatoes and onion.

VOICEOVER: Please record a chatty voiceover, it can be about anything wholesome related to barbecue's with family, a childhood memory, simply narrating the day etc. Should feel very organic :)

Additional information

Deliverables:

  • Final Edit: With voiceover and captions
  • Raw Edit: ASMR only (no voiceover) and no captions

You will be compensated for the bread and ingredients.

Requires some sort of outside BBQ and for you to wait for the sun to come out to film!

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
We Are Freak
Pronunciation
Social Media
Category
About

Freak is a full service Digital agency that work with numerous brands to bring their social media, website and interactive ideas to life.

Brand Guidelines

We love a variety of brands! 

Tone of voice

A mix of professional, friendly and engaging. 

Competitors/similar brands

We love a variety of brands! 

Details on brand
Name
HOVIS
Social Media
Category
Food/Beverage
About
Soft White Medium Sliced Bread Soft from the first slice to the last, it’s the perfect bread for sandwiches or toast. Benefits: Low Fat, Low Sugar, Source of Protein
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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