Tae Nipping Variation (super imposing Tae into the corner to give commentary/ tell the story of his journey with the app
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like to create a variation of Tae's most recent nipping video that he created for us where we see Tae in the corner of the video almost telling the user the story of his time training using the Zigzag app.
What are we trying to achieve with these new variations?
We want the viewer to be taken on a journey, almost like a storytime from the creator of how they went from x to arrive at y with their puppy training
.svg)
.svg)
we are a puppy training app called Zigzag
We want the viewer to be taken on a journey, almost like a storytime from the creator of how they went from x to arrive at y with their puppy training
we will draw them in with a cute, shocking, or relatable puppy visual, and then we will continue onto the story = how they found Zigzag, how Zigzag helped them, and what Zigzag ultimately did for their training and relationship with their puppy. = ‘This was me x months ago, I was struggling with my puppies nipping and felt lost in her training’ (this can still be the same layover as before, Stormie biting at Tae’s hands and feet and he doesn't know what to do. Tae would still be in the video but has him superimposed in the corner almost commentating on his past struggles
‘Luckily I decided to do a little bit of research and all of my friends were talking about this awesome app called Zigzag’ = here we will see the app store. Could have Tae looking up ‘best puppy training apps’ then seeing Zigzag and looking at the amazing ratings and reviews and being impressed/pleased and then downloading it and we see the home page opening up etc
For the main body about simple yet effective training modules and working on a lesson and putting it into action, we would love Tae to be in the corner super imposed whilst we see him going through a nipping related lesson, showing him completing it and rating the lesson
For ‘there’s even a 24/7 puppy coach if you have any questions and it’s a real person’ show Tae asking a nipping related question to the puppy coaches in the app and getting a nice response
The end can largely stay the same with regards to stormie finally being able to nip a toy, but for the last scene instead of Tae stroking Stormie, maybe just change to a clip of Stormie looking super cute playing? We want Tae to remain superimposed in the corner throughout the entire video
.svg)
Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
Honest: we don't claim having a puppy is easy, but we do say we'll get there, together. We always explain what's happening and why. Playful: our brand highlights the humorous side of having a puppy and getting to know one another. And it's often the imperfections that are worth a laugh. Motivating: our brand is positive and encouraging of the progress and efforts, not just the results. If you're doing training, your doing good. TOV should come across honest, witty, empathetic, encouraging, and casual.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.