Weight Loss - Customer Journey Vlog
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a female creator to showcase their journey with Voy, our new weight loss brand, where the video highlights out USPs. We're looking for a women in her 30s, UK-based. Authentic and honest in front of a camera and doesn't go over the top trying to sell you something.
(the inspo link is for hair loss so it's just to represent the feel of the video we're looking for rather than the topic)
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Hook -
1 - You will not guess how much weight I’ve lost this year.
...
Solution
I started using Voy, they combine the new breakthrough weight loss treatment that everyone's talking about, with your own dedicated health team.
Think coaches, nutritionists and clinicians who are there to support you along the way.
Coaching
My coach Maria has been really supportive, I shared some personal issues I was having with food and we are actively working on it now.
Relatability
I've tried a lot of other weight loss programmes and just haven't seen the same results or this level of support.
Progress
All in all, I've lost a lot of weight, I feel much more energetic and more confident in myself.
and I couldn't recommend Voy enough.
CTA
If you're on the fence about trying it, my advice is just go for it. Embrace the journey.
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VISUALS, please refer to the inspo link and 'Additional Information' section below. (the inspo link is for hair loss so it's just to represent the feel of the video we're looking for rather than the topic)
For captions, please we'd use rounded rectangles across all vids for the headline text style for Voy if it can be an orange/sunset theme like the site page please.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
Hook 2: If you're trying to lose weight, but struggling to see the results, then listen up ...
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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