Interflora's new Beautifully Simple range 🌸
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like some lifestyle led UGC to use across our digital channels to bring our brand new 'Beautifully Simple' collection to life. Consider filming aesthetic shots of the bouquet, close ups of the flowers/packaging and highlight how receiving the flowers made you feel.
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https://www.interflora.co.uk/category/style/beautifully-simple
- Our Beautifully Simple collection is about putting flowers front and centre. Sometimes all you need to do is let Mother Nature show herself off, no extra bells or whistles – just the pure, simple beauty of blooms.
That's why our new Beautifully Simple bouquets feature just a few types of gorgeous flower, perfectly picked for their freshness and quality, elegantly arranged locally and delivered with care.
Please create a script/storyboard that is authentic to you and your content, this should have an organic feel! (must share before filming)
Pease film in daylight. Capture the flowers, packaging and handwritten card message. If doing a voiceover, mention what you love about the bouquet and describe how you felt during your doorstep wow moment! Start with an engaging hook and end with a clear CTA.
This project is coupled with a lifestyle imagery project :)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Hello, we’re Interflora, a community of local artisan florists crafting beautiful blooms and delivering gorgeous gifts across the UK and internationally.
We’re experts not just in blooms, but emotions – creating those special moments of connection that bring people together, no matter the distance.
All our bouquets are handcrafted by skilled florists all over the UK. No production lines. No factories. When you hit order, that order zooms to someone who puts love, care and skill into a one-off creation for your special someone.
We're a community of 900 independent businesses on British highstreets, when you send a bouquet or gift with us, you’re supporting one of them. Long live local!
The person you’re sending to is a one-off, so shouldn’t their gift be too? That’s why each of our bouquets is bespoke, made just for them and the occasion – and you can even send special requests to their florist, to make their blooms even more personal.
Bloom & Wild, Serenata Flowers, M&S Flowers, Freddie's Flowers, Moonpig
Passionate. Warm. Confident.
We LOVE creating special moments for people, and that passion and enthusiasm shines through in all we do – including our voice and writing. That means we are unabashed when it comes to describing the amazing qualities of flowers, and the impact they have on people.
We don’t just deliver flowers and disappear, we’re involved in people’s lives and communities and often the major moments in their lives. So when we talk or write we’re friendly and familiar. We’re never corporate, we use everyday, conversational language and we’re not afraid of jokes or idioms.
We’ve been doing this a long time so when it comes to helping people share their emotions, we know what we’re doing – and it shows. When we write we sound confident and assured. We’re not afraid to make bold statements or offer our opinion when it’s needed.
Bloom & Wild, Serenata Flowers, M&S Flowers, Freddie's Flowers, Moonpig
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