StoryKeeper Memory Book - Organic Video Content
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are seeking modern, organic videos with strong hooks, for our web platform: StoryKeeper - https://storykeeper.com
These videos are being created for the purpose of FB / Instagram and TikTok advertising, as well as Youtube retargeting.
We want to work with creators who have strong editing ability, and have a history of producing slick video ad content with strong results for clients.
Open to working with UK and US creators, but we are expecting to use more UK creators at this time, given our customer base.
⭐ Boost your Application: Share your idea with us based on one or two of the 'Concept Options' in the Script/Story section below, and who will feature in your content.
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https://storykeeper.com StoryKeeper is a unique platform that allows individuals to cherish and safeguard their family stories and memories. Subscribers receive weekly prompts and tailored questions via email, encouraging them to share personal anecdotes and recollections on our app. These prompts span a wide range of topics and can be customised to suit individual interests. Once the stories are collected, StoryKeeper transforms them into beautifully bound books, making it an ideal tool for creating cherished keepsakes and meaningful gifts. Whether you want to preserve your own stories or those of a loved one, StoryKeeper is the perfect way to capture and treasure your family's unique history
We'd love you to create a script/storyboard that is feels organic and authentic to you.
Ideas for concepts:
- Preserve your family legacy
- Amazing gift for a parent or grandparent
- Keepsake book to remember a loved one long after they're gone
- Pass down family stories
- Preserve a loved ones stories
A particular focus for us in this campaign is generating content that feels organic from the beginning and not like a traditional ad (inspo link 3). We need the creator to emphasise StoryKeeper as a gift for a loved one, as this is why most of our customers purchase.
We are very open to each creator's ideas here, particularly when it comes to visuals and shots used in the ad. We would like to see a rough script/storyboard ahead of filming, and please also let us know who will be featuring (eg will a parent or grandparent be involved). Please share this with rachel@usetwirl.com if selected.
A rough breakdown might include the following:
HOOK 1: Evergreen hook
HOOK 2: Christmas-related
- Engaging opening Hook revolving around finding (or struggling to find) the perfect gift for parent/grandparent (this Christmas) - Always finding it so difficult to buy a gift for my mom / dad/ granddad
- we would just like to emphasise that the hook at the beginning of each video can be short and succinct. Something as simple as " I'm always finding it so hard to buy a gift for my parents / grandparents, but this year....." is fine. We're just conscious of keeping the videos to roughly 30 seconds duration..
- Found the perfect gift - their life story in a book
- Emphasis on 1/2 key features/outcomes:
- Structure - answer a question every week,
- Simplicity - easy to use platform for older people,
- Result - beautiful harcover keepsake book, to be shared with the entire family,
- Preservation - preserving our family history for the future
- Personal Experience / View - "I loved this so much because..." / "My grandmother really enjoyed answering the questions and we can't wait to see..."
- CTA - "they are running a Christmas sale now - 99 pounds for unlimited access to the platform and two books included. Use discount code Christmas10 at checkout for a further 10 pounds off"
- + evergreen CTA - feel free to come up with this
CTA 1: Evergreen CTA
CTA 2: Christmas-related ^
Evidence of well shot ads for other brands that roughly relate to the space we're in would be ideal - Lifestyle, Wellness, Family, Motherhood etc are all relevant.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience without being too salesy!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script - must feel organic, off the cuff
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
Christmas related hook and CTA, referencing a "Christmas Gift" and Christmas promotions.
"they are running a Christmas sale now - 99 pounds for unlimited access to the platform and two books included. Use discount code Christmas10 at checkout for a further 10 pounds off"
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StoryKeeper helps individuals create a priceless collection of memories by answering weekly questions for a year. These memories are then transformed into a stunning printed book, preserving moments for a lifetime.
StoryWorth.com
Casual/Professional
StoryWorth.com
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