Sophie Blanket UGC Video - It’s more than a Blanket, it’s your travel companion!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create an ad highlighting the comfort and versatility of the Sophie Blanket with a fresh, natural twist. We want to showcase the comfort and versatility of Sophie in a more authentic setting.
Picture this: our protagonist takes viewers on a journey while sitting in a car or enjoying a cozy outdoor picnic. As she talks about the viral blanket everyone's raving about, she demonstrates its softness, and discusses its suitability as your ultimate adventure companion, whether on a road trip or an outdoor escapade. ( picnics at a park, beach etc.)
The emphasis is on creating a genuine, relatable connection with the audience, highlighting that the Sophie Blanket is more than just a blanket – it's a versatile companion for all your adventures.
APPLICATION TIP: Share how you'd bring this to life!
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Sophie Blanket is our bestseller for its classy vibe and cozy feel. Made from 100% naturally dyed cotton in Turkey. It’s versatile around the home, breathable, and lightweight. You can throw it on the couch, snuggle up in bed, or take it outside for picnics or a road trip. Sophie Blanket is your go-to companion for every journey.*
Check out the Sophie Blanket here : https://www.theloomia.com/products/sophie-100-turkish-cotton-throw-blanket
HOOK: ''Guess who's my road trip buddy today? I have been meaning to try this viral blanket and now I get the hype!''
BODY: (here's how you should structure your scenes and talking points)
Scene Structure:
- The blanket can be seen beside the protagonist as you chat like you are talking to a friend from the driver's seat of a car. (Like those Tiktoks that just feel like you are casually talking to your friends) Introduce the blanket, mentioning its popularity and its role as the ultimate adventure companion.
- Show off the Blanket in different settings if possible (in the car AND OR outdoors for a picnic in the park or at least mention sth like ‘’I will even use it for the picnic that’s where I’m headed’’)*
- Highlight its versatility, durability, and softness through close-up shots and demonstrations.
- Share your genuine experience and excitement about the blanket. Enjoy a moment of relaxation with the blanket, highlighting its suitability for outdoor activities.
- End with a strong CTA encouraging viewers to get their own Sophie Throw Blanket.
Product Highlights to mention in the Body of your script (pick what resonates with you and communicate it in an authentic and engaging way)
- Softest blanket ever - fall asleep within minutes.
- Versatile: perfect for couch, bed, beach or picnic.
- Lightweight yet incredibly warm and cool.
- Ideal for road trips or spontaneous picnics in the park or cozy nights under the stars."It’s more than just a blanket, it’s your companion.*
- Perfect for all seasons.
CTA options you can choose from:
- Try this blanket and thank me later.
- Trust me, you'll thank me later. Check it out for yourself!
- Trust me, you need this blanket in your life. Go check it for yourself!
- You need to get this blanket now, trust me!
We're looking for a creator who has a passion for home decor, design, and DIY projects, particularly in the realm of home and living products. Experience in showcasing similar products with an eye for detail and creativity is highly desirable. We aim to collaborate with someone who can show off Sophie’s charm versatility and style, bringing a sense of warmth and relatability to the video. Creating engaging, natural content that resonates with audiences is key.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
The same as before, direct to camera, in the car! Ideally wear the same outfit so it looks seamless
The hook should be along the lines of:
"This here is the reason I ditched my previous blanket.'' or ''This is the reason I ditched my previous blanket'' as well - if you could show the product and emphasize by saying 'here', but either way works for us!
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Citizenry, Cozy Earth, Parachute Brooklinen, Tekla, Studio Mcgee, Serena&Lily, Coyuchi, Olive and Linen, Anthropologie, and Ruggable are some brands we usually check.
Our demographic is usually 30-55+ old white American females who are interested in Home Decor, DIY, Motherhood etc. We are a small family business. The Family is the heart of our business and we are a team of 4. We want a genuine, casual, friendly, relatable tone.
Citizenry, Cozy Earth, Parachute Brooklinen, Tekla, Studio Mcgee, Serena&Lily, Coyuchi, Olive and Linen, Anthropologie, and Ruggable are some brands we usually check.
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