V-san Moisturising Cream - Dryness Route
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would love for you to share your experience with vaginal dryness during the menopause and how V-san Moisturising Cream has helped you feel more like yourself again by relieving soreness and itching and enabling you to enjoy sex again. showcase Dr. Wolff’s V-san and your experience with vaginal dryness and how Dr. Wolff’s V-san Moisturising Cream has helped you providing fast relief, with key claims and product benefits.
Please use a hook that will catch the viewers’ attention. We’d love for you to present V-san Moisturising Cream in an upbeat and enthusiastic tone. We encourage you to be creative and authentic. Feel free to use fast-paced transitions.
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Product/Service: https://www.drwolffsvsan.com/en-gb/
Dr. Wolff’s V-san Moisturising Cream
• Hormone-free solution and can be used alongside hormone replacement therapy
• Fast relieve of symptoms like burning, itching and pain caused by vaginal dryness
• Pain free intercourse, Dr. Wolff’s V-san Moistursing Cream can be used before, during and after sex. For smoother, carefree sex
• Dual effect treatment: Moisturises the vagina and soothes soreness
• Suitable for daily use and can be applied internally or externally for relief
• pH balanced to maintain the natural acidity in the vagina to help prevent infections
Application:
- Loosen the plunger, so that It can be moved inside the applicator barrel
- Attach the applicator onto the tube opening
- Fill the applicator barrel halfway with cream (about 2.5g cream), by gently and evenly squeezing the tube
- Remove the applicator from tube
- You can now insert the applicator into the vagina (whilst lying down on back or standing up similar to inserting a tampon. Carefully insert applicator as deeply as possible and push plunger to insert the cream into the vagina.
- After use, separate by pressing spherical end of the plunger onto a film surface, this will separate the plunger from the applicator barrel. Then clean the plunger and barrel separately in warm water.
Amazon Link: https://www.amazon.co.uk/Dr-Wolffs-V-san-Moisturising-Against/dp/B0BP7Y7RPQ?ref=aststo_dp&th=1&psc=1
Dr. Wolff’s V-san Website Link: https://www.drwolffsvsan.com/en-gb/products/details/product/dr-wolffs-v-san-moisturising-cream
Dry vagina? V-san Moisturising Cream is a hormone-free solution!
Almost 1 in 2 women suffer from vaginal dryness during the menopause with symptoms such as burning, itching, soreness and dryness in the internal and external vaginal area. Most women also experience pain and discomfort during sex, which can affect intimate relationships.
Doctors often prescribe hormone-containing vaginal creams for severe cases of vaginal dryness. However, not all women can take hormones and many women prefer not to. Around 70% of women prefer a hormone-free treatment for vaginal dryness. *
Dr. Wolff’s V-san is a female intimate health care brand from Germany whose mission is to support women suffering from vaginal dryness at any stage in life, especially during the menopause. V-san Moisturising Cream is a hormone-free vaginal cream that provides fast relief of vaginal dryness. A lot of customers report feeling significant relief already after the first application!
Significant relief of vaginal dryness symptoms (dryness, itching, burning, and painful sex)
Clinically proven to provide stronger relief of symptoms than a vaginal gel.
Can be used alongside HRT or alternating to hormonal vaginal treatments.
Germany’s #1 intimate health care brand
Concept:
Start off with strong hook that fits to your storyline. Please use the following hooks:
Hook # 1: Route - Dryness:
• Dry vagina? Don’t suffer in silence! Try this hormone-free cream…
BODY
Followed your experience with vaginal dryness, burning, itching and soreness during the menopause and how Dr. Wolff’s V-san Moisturising Cream has helped.
Then explain how Dr. Wolff’s V-san Moisturising Cream has provided FAST relief of your symptoms and helped you feel like yourself again. Explain the product and why you love using it. PLEASE MAKE SURE TO INCLUDE 2-3 KEY CLAIMS AND PRODUCT BENEFITS TO SUPPORT THIS. Please mention the relevant claims and benefits as listed below:
Key Claims with Value Promise and emotional experience:
• Hormone-free vaginal cream- I love that I can manage my menopause symptoms without taking hormones! .I can even use V-san while I’m on HRT
• Relieves dryness, itching and burning in the vagina after one application - I finally feel good again – without any pain and dryness down there
• Long-lasting relief - No need to apply daily. My vagina felt soothed and moisturised for at least 3 days.
For the final scene of the video, please show your face and hold the product and say how much you would recommend Dr. Wolff’s V-san to anyone experience vaginal dryness during the menopause. End video with a strong CTA.
CTA # 1:
• This is hands down the best hormone-free cream I’ve used for vaginal dryness. I couldn’t be without Dr. Wolff’s V-san. Get yours from Boots, Amazon or your local pharmacy.
Video/Content Style:
- Please talk into the camera in certain scenes when explaining and introducing Dr. Wolff’s V-san Moisturising Cream.
- Also add in some B-roll scenes to add more dynamic to your video. For example:
o You going about your everyday life
o Squeezing the cream onto the back of your hand and rubbing it onto the skin to show consistency
o Yourself holding the product smiling
o Picking up / putting down the product on a nice setting
o Also feel free to show how to fill the applicator and squeeze it out.
- Showcase the product at the end or you holding the product with a strong CTA.
- Feel free to bring in your creative, authentic style to fit the communication.
- Please film with good lighting and a clean/aspirational background.
- Make sure you are using a high-quality voiceover in scenes where you are not talking directly into the camera.
- Talk about your experience of vaginal dryness during the menopause and Dr. Wolff’s V-san Moisturising Cream has helped. Explain the product and why you love using it. PLEASE MAKE SURE TO INCLUDE 2-3 KEY CLAIMS AND PRODUCT BENEFITS TO SUPPORT THIS.
- You can also include some facts about vaginal dryness in women, especially during the menopause.
DO’s:
• Make 2 variations as specified above. The first with positive hook & CTA # 1. The second with negative hook and CTA #2.
• Please also make sure content is dynamic, engaging and enthusiastic.
• Make smooth transitions when editing content
• Add subtitles 😊
• Avoid using vulgar/disrespectful/overly sexual language. Although the topic is about sex, it is an emotional topic that genuinely causes women to feel pain every day. We would love for the content to reflect the sensitivity of this topic and show how Dr. Wolff’s V-san can help women.
• Avoid sexual imagery & nudity. We are a medical brand that aims to reduce pain & discomfort caused by vaginal dryness, a symptom of the menopause. Keep the content educational and empathetic.
• Refrain from “mirroring” the camera. As product placement needs to be good.
Hook # 2: "Is your vagina burning and itching? It might be vaginal dryness…"
CTA # 2:
"We’ve got enough to worry about during the menopause. There’s no need to suffer a sore vagina. Try Dr. Wolff’s V-san now! "
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Dr. Wolff is a family-owned business based in Bielefeld, Germany with over 800 employees. As a mid-sized company, we are market leaders in our niche and compete with the big corporations globally in the areas of cosmetics, beauty, and pharmaceuticals. For this, we have to be different – really different. We dare to tackle taboo topics that no one else dares to talk about. Whether it is hair loss, menopause, vaginal dryness, dry skin or cavities. We are the problem solvers from Germany and are now active in over 60 countries.
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