Diet Meal Replacement Extreme - Busy Parent
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A first-person account of how diet meal replacement extreme has been useful in your day to day life as a convenient nutritionally-complete meal, allowing you to get the nutrients you need as your busy/unpredictable schedule leaves you minimal time to prepare meals.
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Hook: Struggling to fit nutritious meals into your busy and unpredictable schedule
Script: Diet meal replacement extreme is the ultimate meal replacement shake
Mention of kids and work and how being short on time can lead to quick meal solutions that lack nutrition etc
Available in a range of delicious flavours (vegan options also available)
Perfect for consuming on the go to ensure you have nourishing meals even when you’re short on time
DO NOT MENTION: Using the product post-gym or as a gym/fitness supplement. Do not say the product directly leads to more energy. |
CTA: If convenient nutrition is what you're looking for then this is your answer
A parent with a busy schedule that is looking for a nutritional meal replacement
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition:
Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.
Innovating fast and with purpose to ensure we are constantly refining our service and product offering
Caring for our customers by offering world-class service
Target audience:
People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.
Who are your main competitors or any other brands you look at for inspiration?
Professional but friendly and approachable.
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